Understand the Market

Question 1

Market is in a perfect storm….

Answer 1

 Digitalisation
 Globalisation
 Innovation
 Artificial Intelligence
 Customer Demands
 Increasing Competition
 The Generation Gap

Question 2

Market Intelligence: Four Key Areas:

Answer 2

1. The customer
2. The Competition
3. You (Dealer / THCM)
4. The Market

Question 3

Value equation:

Answer 3

Value = Benefits / Cost of securing the Benefits