understanding business Flashcards
sectors of industry
- primary - extracts raw materials or natural resources from the land
- secondary sector - manufactures goods, using raw materials and converts them into new products
- tertiary sector of industry is made up of services
- quaternary sector consists of those industries providing information services, such as computing, ICT (information and communication technologies), consultancy (offering advice to businesses) and R&D (research, particularly in scientific fields).
sectors of economy
- private sector organisations are owned and controlled by private individuals. Their primary aims are to survive and make a profit.
- public sector organisations are owned and controlled by the government. They aim to provide a service to the public and are funded by taxes.
- third sector organisations are set up to help a cause or provide a service to members. They aim to raise money and increase awareness for good causes.
multinations
advantages
- access to a wider market > producing overseas expands the market the company’s product and leads to increased sales revenue, market share and increased profitability.
- producing overseas increases brand awareness beyond the home country.
- cheaper production costs > the cost of land and labour is cheaper in developing countries, eg lower wage rates.
multinational
disadvantages
- much overseas production work is deskilled jobs that may be low-paid, repetitive assembly line work. This does not benefit the host country in the long term.
- profits are not retained in the host country, for example, profits made by Apple from production to Vietnam would still go back to HQ in California.
- relaxed legislation may lead to cutting corners, for example health and safety laws.
franchisee
advantages
- faster growth > for small business owners, franchising is a way to expand more quickly and cost-effectively than opening further company outlets.
- lower risk > opening a franchise is usually less risky than setting up as an independent retailer. The franchisee is adopting a proven business model and selling a well-known product in a new local branch.
- lower capital outlay > once the model is established, expansion comes mainly through the investment of franchisees, meaning it costs much less to grow.
franchisee
disadvantages
- the more franchises opened, the less control the franchisor has over the quality and consistency of the brand. Most franchisors put legal safeguards in place to maintain brand control, consistency and protection.
- poor performance by some franchisees could give the brand a bad reputation.
- costs may be higher for the franchisee. As well as the initial costs of buying the franchise, they have to pay continuing management service fees to the franchisor.
benefits of growth
- bigger businesses benefit from economies of scale which gives then competitive advantage over smaller businesses
- economies of scale means lower unit costs of production
- lower unit costs enables the business to charge lower prices and increase sales and market share
what is organic growth
organic growth means the business grows naturally by expanding its sales or its operations
how can a business grow organically / internally
- hiring more staff and equipment to increase its output.
- opening new outlets or selling in a different location.
- developing or introducing new product
organic growth
advantages
- no loss of control.
- new staff can bring new ideas and experience.
- introducing new products can reach different markets.
- less risky than a takeover.
organic growth
disadvantages
- can be a slow method of growth.
- may be limited by the size of the market.
- finance to grow organically may be limited.
what is horizontal intergration
horizontal integration is where two or more businesses agree to join together to become one larger firm
horizontal integration
advnatges
- reduces competition if the acquired business is a rival in the market.
- can result in economies of scale, which reduces unit costs.
- increases market share which means the business can charge higher prices.
horizontal integration
disadvantages
- dis economies of scale may occur if the business becomes too large, which leads to higher unit costs.
- clashes of culture between different types of businesses can occur, reducing the effectiveness of the integration.
- may need to make some workers redundant, especially at management levels – this may have an adverse effect on motivation.
what is vertical integration
Vertical integration occurs when a business takes over another business buy buying its assets or operations (usually called Acquisition).
what is forward vertical integration
forward vertical integration is when a business takes over a company at a later stage in the production process
forward vertical integration
advantages
- guarantees a market to sell a product
- guarantees the quality of inputs and supply of stock
- cuts out the middle man leading to higher profits.
forward vertical integration
disadvantages
- integration can take time and resources away from core activities.
- dis economies of scale may occur if the business becomes too large, which leads to higher unit costs.
- clashes of culture between different types of businesses can occur, reducing the effectiveness of the integration.
what is backward vertical integration
backward vertical integration is when the business takes over a company at an earlier stage in the production process
what is diversification
diversification happens when firms move into new markets that are different from their core business. there are two types of diversification.
diversification
advantages
- spreads risk across different markets
- new markets can increase the customer bases
- business gains customers and assets from the business taken over
- acquisitions can result in new knowledge, skills and experience
diversification
disadvantages
- integration can take time and resources away from core activities.
- dis economies of scale may occur if the business becomes too large, which leads to higher unit costs.
- acquisitions can result in job losses, harming motivation and morale.
what is conglomerate integration
conglomerate integration is when a business moves into an entirely different market
what is lateral integration
lateral integration is when a business moves into a different market but within a related industry