Unit 1:1 Social Influence

Question 1

1. Conformity - Asch
   Define the term ‘Conformity’

Answer 1

A change in a persons behaviour or opinions as a result of real or imagined pressure from a person or group of people.

Question 2

1. Conformity - Asch
   What was Asch’s Aim?

Answer 2

To measure the extent that people conformed to the opinion of others, even in a situation when the other’s answers were clearly wrong.

Question 3

1. Conformity - Asch
   What percentage of participants conformed at least once?

Answer 3

75% of participants conformed at least once.

Question 4

1. Conformity - Asch
   What percentage of participants never conformed in Asch’s study?

Answer 4

25% of percentage never conformed.

Question 5

1. Conformity - Asch
   What percentage of the time did participants conform?

Answer 5

Participants conformed 36.8% of the time.

Question 6

1. Conformity - Asch
   What were Asch’s 3 variables?

Answer 6

Group size, Unanimity, Task Difficulty

Question 7

1. Conformity - Asch
   How did the group size vary?

Answer 7

Varied the number of confederates from 1-15 (total group size was 2-16)

Question 8

1. Conformity - Asch
   What were the results from the group size variation?

Answer 8

Curvilinear relationship.

Increased with group size but only to a point.

With three confederates, conformity to the wrong answer rose to 31.8%.

The presence of more than three confederates made little difference.

Question 9

1. Conformity - Asch
   How did Asch change the procedure for the unanimity variation study

Answer 9

He introduced a dissenter confederate that disagreed with the other confederates. In one variation he gave the right answer, and in other variations he gave a different wrong answer.

Question 10

1. Conformity - Asch