Unit 1: 1.5 Growth + Evolution + MNC Flashcards
(91 cards)
What does the STEEPLE tool do?
examines external environment, the opportunities and threats AKA things you react to.
S in STEEPLE
social environment; cultural and demographic change can directly affect activities of a business
Some examples of S in STEEPLE
- role of women, children in society
- social welfare, business ethics
- spread of multi-culturalism (immigration)
- education levels, languages, wealth, population totals.
T in STEEPLE
technological environment; affects ALL aspects of business functions
Some examples of T in STEEPLE
- infrastructure (roads, rail transit, ports)
- internet
- AI
- cybersecurity
How does T in STEEPLE affect all business functions?
HR: working from home
marketing: social media
finance: financial information reports online
operations: tracking shipments around world
The first E in STEEPLE (order doesn’t matter)
economic: a country’s economy is doing as it relates operations of business
Some examples of the first E in STEEPLE
- inflation
- fiscal policy
- monetary policy
What is inflation?
prices go up while income stays the same.
Why does inflation happen?
2 ways:
demand pull: large demand = increased price, we cause inflation
cost push: costs more to produce goods or services which increase people’s salaries
What is fiscal policy?
adjusts taxes to increase spending and put more people to work.
What does fiscal policy do?
helps in inflation when tax % increases, it slows spending (which causes inflation)
high tax % = stop spending
low tax % = speed spending
What is monetary policy?
adjust money supply by changing interest rates.
What does monetary policy do?
lower interest rates = easier to borrow money to spend
What is the discount rate? WILL BE ON EXAM MR. HOGAN
interest rate that the government banks charge member banks.
The second E in STEEPLE
environmental: factors such as climate, environmental regulations
Some examples of the second E in STEEPLE
- climate change
- natural disasters
- sustainability practices
- energy use
P in STEEPLE
political: impact of political factors such as policy, stability, tax, trade on the organization
Some examples of P in STEEPLE
- government policy
- relationship between countries
- security/terrorism
- lobbying/advocacy
- political stability/instability
- tax regulations (also economic)
L in STEEPLE
legal: impact of laws and regulations on a business
Some examples of L in STEEPLE
- business laws
- employment laws
- consumer protection laws
- environmental laws
The third E in STEEPLE
ethical: impact of morals, right or wrong, CSR
Some examples of the third E in STEEPLE
- CSR
- fair trade
- workplace ethics
- transparency
What is Laissez-Faire?
government takes relaxed approach to watch business activity