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Brand Vocabulary > Unit 1 > Flashcards

Unit 1 Flashcards

(33 cards)

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1
Q

Value for money

A

Buena relación calidad precio

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2
Q

Inexpensive

A

Barato

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3
Q

Stylish

A

Estiloso

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4
Q

Well made

A

Bien hecho/buena calidad

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5
Q

Reliable

A

Confiable

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6
Q

Up market

A

Gama alta/ Clase alta

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7
Q

Timeless

A

No pasará de moda

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8
Q

Durable

A

Duradero

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9
Q

Sophisticated

A

Sofisticado

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10
Q

Fashionable

A

A la moda

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11
Q

Sexy

A

Atractivo y a la moda

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12
Q

Clasic

A

Producto cláscio

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13
Q

Cool

A

Muy buen producto

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14
Q

Fun

A

Entretenido

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15
Q

Aspirational

A

Producto que otorga estatus social

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16
Q

Brand

Study These Flashcards
A

Loyalty
Image
Stretching
Awareness
Name

17
Q

Product

Study These Flashcards
A

Launch
Lifecycle
Range
Placement
Endorsement

18
Q

Market

Study These Flashcards
A

Leader
Research
Share
Challenger
Segment

19
Q

Brand loyalty

Study These Flashcards
A

Lealtad a la marca

20
Q

Brand image

Study These Flashcards
A

Imagen que la marca tiene

21
Q

Brand stretching

Study These Flashcards
A

Usar la imágen/logo/nombre de una marca en productos no relacionados a esta

22
Q

Brand awareness

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A

Reconocimiento de la marca

23
Q

Brand name

Study These Flashcards
A

El nombre que una marca le da a un producto

24
Q

Product launch

Study These Flashcards
A

Lanzamiento de un nuevo producto

25
Product lifecycle
Tiempo en el que la gente está dispuesta a comprar un producto
26
Product range
Variedad de productos que ofrece una empresa
27
Product placement
Promocionar producto en series, películas u otros
28
Product endorsement
Respaldado por algún famoso
29
Market leader
Empresa que lidera el mercado
30
Market research
Investigación de mercado
31
Market share
Porcentaje de ventas de una empresa en determinado mercado
32
Market challenger
La competencia del market leader
33
Market segment
Grupo específico de consumidores dentro de un mercado

Brand Vocabulary (2 decks)

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