Unit 1 and 2 Flashcards
(24 cards)
12 New Media Literacies
play, performance, stimulation, appropriation, multitasking, distributed cognition, visualization, collective intelligence, judgement, transmedia navigation, networking, negotiation
Participatory Culture
low barriers for engagement, strong support for sharing creations, informal mentorship, care about others’ opinions of self and work
Context Collapse
an infinite # of contexts collapsing upon one another into a single moment of recording; anything captured by the lens can be transported anywhere ad preserved for all time
Network Mapping
the study of the physical connectivity of networks
network weaving
describes a set of skills that help strengthen and build social networks
3 things that make a video go viral
- tastemakers
- communities of participation
- unexpectedness
Astroturfing
having ulterior motives or pretending to be something or somebody you’re not
Ladder of Engagement
Happy Bystanders, Spreaders, Donors, Evangelists, Instigators
Happy Bystanders (Ladder of Engagement)
blog readers, Facebook friends, personal aquaintances, coworkers
Spreaders (Ladder of Engagement)
people willing to share information about a cause with other people
Donors (Ladder of Engagement)
people who donate financially to a cause
Evangelists (Ladder of Engagement)
reach out to their own social network and ask people to give time and money
Instigators (Ladder of Engagement)
create their own content, activities, and events for the cause; may create new cause/organization to more fully express themselves
Nonprofit organizations emerged as a response to _______ and ________ failures.
Government and Market
Social Capitol
stuff that makes relationships meaningful and resilient; trust and reciprocity are in these relationships
Social Networks
Instagram, Twitter, Linked In, Tumbler, Pinterest
Nodes
people or organizations within a social network
Ties
connection between people and organizations within a social network
Hubs
Larger nodes (people and organizations) within networks; have a lot of connections
Clusters
group of people or organizations who are connected to one another
Crowdsourcing
the process of organizing many people to participate in a joint project, often in small ways. The results are greater than an individual or organization could accomplish alone
Transparency
the process of keeping actions and the decision making process open and available to the scrutiny of the public and the media
Authenticity
to be true to one’s self as well as staying true to the organizational identity and strengthening ties to the community
Organizational Identity
transparency, accountabilty, and authenticity
