Unit 1 ASO2 - Decision-Making in Markets Flashcards
Market
An institution where buyers and sellers of a particular good and service negotiate an agreeable or equilibrium price.
Markert Structure
The nature and level of competition that exists in a particular market.
Four Types of Market Structures
-Pure or perfect competition
-Monopolistic competition
-Oligopoly
-Pure of perfect monopoly
Market Power
The ability to set or control the price of the goods or service they sell.
Why is strong competition important in markets?
-Higher efficiency in allocating resources to keep prices low as possible.
-Lower prices and greater purchasing power of incomes.
-Better quality of goods and services.
-Greater output of certain goods and services that consumers want most.
-International competitiveness of local firms.
-Lift material and non-material living standards.
Law of Demand
States that, ceteris paribus the quantity of a particular good or service that buyers are willing and able to purchase varies inversely with the change in price.
Ceteris Paribus
All other things being equal
Quantity demanded of good/service contracts as the price rises because….
the good or service becomes less affordable, therefore, fewer consumers have the money or desire to obtain it.
Quantity demanded of good/service expands as the price decreases because….
the good or service is now more affordable and tempting for consumers to purchase.
Quantity Demanded
The total amount of a specific good or service that consumers are willing and able to purchase at a specific price during a given time.
Non-price Factors of Demand
-disposable incomes
-the price of substitutes
-the price of complements
-Consumers tastes and preferences
-Interest rates
-population growth and demographic changes
-consumer confidence
The Law of Supply
States that ceteris paribus, the quantity of a particular good or service that sellers are willing and able to produce and sell varies directly with the change in price.
Quantity supplied of a good/service expands as the price rises because…
Quantity supplied of a good/service expands as the price rises because it is more profitable for businesses to sell their goods or service at a higher price.
Quantity supplied of a good/service contracts as the price rises because…
it is less profitable for businesses to sell their goods and services at a lower price.
Quantity Supplied
The total amount of a specific good or service that sellers are willing and able to produce and sell at a particular price during a given time.
Non-price factors of supply
-costs of production
-technology
-productivity
-climatic conditions and other disruptions
Why is strong competition important in a market?
-Higher efficiency in allocating recourses.
-Lower prices and greater purchasing power of incomes.
-Better quality of g&s.
-Greater output of certain goods and services that consumers want most.
-Life material and non-material living standards.
Equilibrium
A state of balance in the market when the quantity demanded exactly equals the quantity supplied for a g or s for a given period of time.
Equilibrium price
The one and only price where the amount of g or s that buyers want to purchase (quantity demanded) is exactly the equal to the amount producers want to sell (quantity supplied)
Equilibrium quantity
The one and only quantity where the amount of a g or s that buyers want to purchase (quantity demanded) is exactly equal to the amount producers want to sell (quantity supplied).
Fill in the blank:
Prices above equilibrium , result in a ….. of good or service (S>D) in a market, forcing prices ….. towards the equilibrium level.
Surplus, Down
Fill in the blank:
Prices below equilibrium , result in a ….. of good or service (D>S) in a market, pushing prices ….. towards the equilibrium level.
Shortage, Up
Assumptions of a perfectly competitive market include:
-There’s many buyers and sellers in the market
-Consumers sovereignty exists.
-Sellers are price takers.
-There is perfect knowledge of the market.
-There’s strong competition among sellers to keep prices low as possible.
-Sellers can enter and exit the market freely.
-The product(s) sold are identical or homogenous.
Market mechanism
A system of decision making whereby the free forces of demand and supply operate to set relative prices of g and s at equilibrium in a market.