Unit 1 - LO 1 Flashcards
(37 cards)
- • explain about the different types of media industries and specialist providers within these media industries
define media sectors aka distribution channels
Specialist providers who focus on one area
define specialist providers
media companies that produce and distribute products within a specific media
eg radio bbc
- • compare private conglomerate structures independent companies and public service
define conglomerate aka cross media companies
a large organisation that are made up of a number of subsidiary companies (different businesses)
What are the objectives of a conglomerate/ cross media company?
Maximise profit and be the leading provider in multiple media areas
examples of conglomerate/cross media companies and what subsidiaries they own?
Disney and Sony
Disney
- marvel
- Pixar
- lucasfilms
- ESPN
- fox (2019)
advantage of being a conglomerate/cross media company?
- more money to work with
- can use resources and subsidiaries to increase success
disadvantage of being a conglomerate/cross media company?
- you have less control over your production
define independent company
a company which specialises in one particular field and is not part of a conglomerate
how do independent companies work? + joint ventures
- they may work on productions with smaller budgets
- they can work with other companies or joint venture projects
eg a distribution company to release film
examples of independent companies? joint ventures
warp films (aka films)
- had a joint venture with lionsgate to distribute ghost stories
ubisoft (aka games)
- worked with valve to distribute assassins creed
advantages of being an independent company?
- they have greater creative control over what they created
disadvantages of being an independent company?
- need support from other for distribution and marketing
- less budget and resources
define public service ownership + pay
a company who’s objectives aren’t profit but to educate, entertain and inform their audience
- audience pay TV licence
what’s the biggest public service broadcaster in the UK? + conglomerate/ cross media company
BBC
but still is a conglomerate/ cross media company because it owns subsidiaries too
what are other public service broadcasters? + pay
Channel 4, ITV and Channel 5
- and are fully commercial and funded by advertisements
define cross media
a conglomerate that produces more than one type of media
example of cross media companies?
BBC - film, radio, tv, publishing, apps
Disney too - audio
- Harry Potter book
- • explain how media companies operate (i.e. vertical and horizontal integration)
explain the basic structure of an organisational structured company + explain it
It’s
VERTICALLY
- the conglomerates are able to plan and produce, distribute and the consumption of media products
also HORIZONTALLY integrated cmc
- a number of subsidiaries used to get the media products noticed
define horizontal integration
- a conglomerate that uses its full power of their organisation to maximise profits + create synergy by using its subsidiaries to produce and market it and other related content
example of a horizontal integration on a media product
define vertical integration + difference with horizontal integration
the conglomerates other companies can produce, distribute and consumption of a media product from start to finish
main difference is that this focuses on the main product