Unit 1 Review Flashcards
(40 cards)
What is product launch?
Introduction of a product to the market
What is product lifecycle?
Length of time people continue to buy a product
What is product range?
Set of products made by a company
What is Product placement?
When products are used in films or TV programs
What is product endorsement?
Use of a well-known person to advertise products
What is brand image?
the ideas and beliefs people have about a brand
What is brand stretching
Using an existing name on another type of product
What is brand awareness?
How familiar people are with a brand (logo or slogan
What is brand name?
Title given to a product by the company that makes it
What is Market Leader?
Best-selling product or brand in a market
What is market research?
Information about what consumers want or need
What is market share?
Percentage of sales a company has
What is market challenger?
2nd best-selling product or brand in a market
What is market segment?
Customers of a similar age, income level or social group
What are a brand’s primary function?
To increase the identity of a brand & convince a consumer to buy their product over a competitor’s
What is it called when a product goes through stages?
Product lifecycle
If a company is looking to increase it’s market share (percentage) they are most likely a market ______
challenger
The reputation a brand has is considered it’s brand _____
image
If I choose Nike brand over Adidas brand, I am showing brand ____
loyalty
If a company introduces new products under their brand, they are increasing their _____
product range
Teenagers are a _________ because their share a similar mindset and have similar characteristics.
market segment
Present Simple words can include:
usually, often, these days, at the moment, currently, once a month, every day
Present continuous words can include:
at the moment, this year, nowadays, now, these days, currently
is promoting is Present Simple or Present Continuous?
Present Continuous
