Unit 1 Test

Question 1

The NHL All-Star game had a large ……. impact on the city of raleigh

Answer 1

Economic

Question 2

NCHSAA is an example of a ……. for wakefield high

Answer 2

Sanctioning Body

Question 3

Cowboy’s stadium

Answer 3

Venue

Question 4

Promoting and selling tickets to finale of x-factor is a characteristic of …. Marketing

Answer 4

Entertainment/Event

Question 5

If Raleigh were able to get a professional baseball team, what could it do for the city

Answer 5

Increase in local business, contribute to the tax base

Question 6

A …… Manager is responsible for matching up corporations with events that reach their target market and negotiating a contract between the event and the corporation

Answer 6

Sponsorship

Question 7

The Carolina panthers benefit ….

Answer 7

Charlotte

Question 8

Increased job creation and consumer spending is a …… when a new professional team is established in a community

Answer 8

Benefit / Positive result

Question 9

(T/F) A career in sport entertainment marketing can be exciting based on the uniqueness of the products/services.

Answer 9

True

Question 10

Entertainment, ……, and achievement are benefits of purchasing sports related products

Answer 10

Health

Question 11

The Carolina hurricanes fan club are just as ….. as the players

Answer 11

important

Question 12

the sport/event industry provides ….. products and/or experience for its consumers

Answer 12

Unique

Question 13

The …. athlete gets paid to play their sport

Answer 13

Professional

Question 14

A live football game is produced and … at the same time

Answer 14

consumed

Question 15

……. traits are need for success in all sport/event marketing careers

Answer 15

Personality

Question 16

(T/F) Event marketing has the same scope as sports marketing

Answer 16

false

Question 17

(T/F) Volunteering and internships do not help your chances in pursuing a career in sports marketing

Answer 17

False

Question 18

(T/F) The sport industry seeks to attract markets that include spectators and participants

Answer 18

True

Question 19

Passing out flyers is an example of …..the next fball game

Answer 19

Advertising

Question 20

The main categories of events are corporate and private

Answer 20

True

Question 21

Music,movies,and baseball camps are part of the ….. industry.

Answer 21

Entertainment and Sports

Question 22

Sports and entertainment events are …. experiences for each spectator.

Answer 22

Unique

Question 23

Organizes licensing agreements with NIKE, Russell and Soffe so these companies can produce ugly UNC, t-shirts and sweatshirts

Answer 23

Merchandising Manager

Question 24

Writes press releases and organizes news conferences for a football coach

Answer 24

Media relations employee

Question 25

Purchases TV commercial spots for Clemson to advertise their upcoming game

Answer 25

Marketing Manager

Question 26

matches corporations with events that reach the appropriate target market

Answer 26

Sponsorship Manager

Question 27

Manages the tickets

Answer 27

Ticket Manager

Question 28

Creates and maintains the marketing budget for the entire marketing department of the panthers

Answer 28

Marketing Director

Question 29

planning sports camps for unprivileged youth in the triangle area

Answer 29

Community Relations Specialist

Question 30

..... is the process of developing, promoting pricing and distributing products in order to satisfy customers

Answer 30

Marketing

Question 31

Marketing involves all of the activities necessary to get a product from the producer to the .....

Answer 31

Consumer

Question 32

The idea that a business becomes successful by directing all of their efforts to satisfying the needs and wants of the customers is known as the ....

Answer 32

Marketing Concept

Question 33

Obtaining information needed to make a sound business decision is known as the ....

Answer 33

Marketing Information Management

Question 34

Involves the transporting , storing and handling of goods

Answer 34

Distribution

Question 35

Obtaining the money needed to finance the operation of a business is called ....

Answer 35

Financing

Question 36

Trying to determine customer needs and wants and responding to those needs and wants through communication intended to influence purchase decision and ensure satisfaction is called...

Answer 36

Selling

Question 37

A retailer purchasing shirts for $20 and selling them for $30 is an example of ..... functioning

Answer 37

Pricing

Question 38

Another name for the 4 p's is the ....

Answer 38

Marketing Mix

Question 39

... is communication used to inform, persuade, or remind people about a business's products

Answer 39

Promotion

Question 40

Risk management and purchasing are included in the ....... function of marketing

Answer 40

P.S.M.

Question 41

Method of payment falls under ....

Answer 41

Pricing/Selling

Question 42

.... Is the amount a business charges customers for their products

Answer 42

Price

Question 43

A .... is the path a product takes to get from the producer to the consumer

Answer 43

Channel of distribution