Unit 1.3.8 Customer Needs Flashcards by Olivia Cooke

Q

Customer needs

A

The essential requirements
That customers intend to fulfil
With the purchase of a good/service
From a business

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Q

Customer expectations

A

The values/benefits
That customers seek
When purchasing a good/service from a business

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Q

Customer needs + expectations that could impact business planning

A

Customer convenience
High-quality good/service
Social responsibility
Responsive customer service

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