Unit 2 Flashcards
(49 cards)
1
Q
Buying habits
A
2
Q
Economic situation
A
3
Q
Govermet bureaucracy
A
4
Q
Monetary regulations
A
5
Q
Income distribution
A
Distribución de ingresos
6
Q
Political stability
A
7
Q
Growing/ developing/ expanding MARKET
A
8
Q
launch/ bring out/ introduce A PRODUCT
A
9
Q
free sample
A
10
Q
discount
A
11
Q
special offer
A
12
Q
Retailer
A
Minorista
13
Q
Distributor
A
14
Q
Wholesaler
A
Mayorista
15
Q
Domestic market/home market
A
16
Q
Withdraw
A
Retirar
17
Q
Slogan
A
18
Q
Roll out a product
A
Lanzar un producto
19
Q
License a product
A
20
Q
Phase out a product
A
Eliminar un producto
21
Q
Retreat from a market
A
Retirada de un mercado
22
Q
Pull out of a market
A
Retirada de un mercado
23
Q
Break into a market
A
Indroducirse en un mercado
24
Q
Penetrate a market
A
25
Saturate a market
26
Get a foothold in a market
Afianzarse en un mercado
27
Consumer profile
28
Mass-market
29
Speciality shops
30
Per capita consumption
31
Anti-globalisation movement
32
Oversea market
Mercado exterior
33
Marketing campaign
34
Marketing budget
35
Marketing strategy
36
Market research / Market Survey / Market sector
37
Product range
Gama de producto
38
Product feature / product manager
39
Advertising campaign/ advertising agency/ advertising slogan
40
Brand awareness/ brand lotalty / brand image
41
Sales figures
Cifras de venta
42
Sales forecast
Previsión de ventas
43
Sale targets
Objetivos de ventas
44
Price promotion
45
Price rise
46
Price range
Rango de precios
47
Cash cow
Fuente de dinero
48
Financial year
Año fiscal
49
Endorsment contracts
Contrato de patrocinio
