Unit 2 Flashcards

(59 cards)

1
Q

What is Meant by Start-Up Cost

A

Costs you have when setting up a business e.g. painting, decorating, equipment, fixtures and fittings

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2
Q

What are Operating Costs

A

Costs you have on a day to day basis with the business-Stock,Wages,Salaries,Rent,Utilities,Broadband

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3
Q

What are Fixed Costs

A

These cost do not change with output
For example these costs will remain the same if you sell 0 items or 1000 items.

A business has to pay rent on their building each month, regardless of if any customers actually use the business

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4
Q

What are Variable Costs

A

hese are costs that do change with output

For example if you sell more items, then your cost will increase as a result

If it costs 2p to buy each can of cola from your supplier, then if you sell more cans of cola your costs will start to increase

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5
Q

What are Direct costs

A

Costs directly related to the production process

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6
Q

What are Indirect Costs

A

Costs that can not be directly related to the production process

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7
Q

What is the Equation for Total Costs

A

TOTAL COSTS = FIXED COSTS + VARIABLE COSTS

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8
Q

What is Revenue

A

A business will generate revenue from the selling of products or services(Selling Price x NO items sold)

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9
Q

What is the Equation for Revenue

A

Selling Price x NO items sold

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10
Q

What are the 3 types of Revenue

A

Sales revenue
Interest revenue
Loan revenue

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11
Q

What is Expenditure

A

anything that the business has to pay out

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12
Q

What are Overhead Costs

A

the everyday running costs of an organisation

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13
Q

How do you calculate Profit

A

To calculate profit we need to know the revenue and expenditure of an organization
Profit=Revenue - costs

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14
Q

What is Break Even

A

The point where a revenue and costs are equal

A new business may view break even as an achievement as it could be difficult to attract new customers at first. It may need to reduce prices to achieve sales

An existing business may view break even as failure, if it has made a profit in previous years. They may have shareholders expecting payment

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15
Q

What does The Breakeven Chart help with

A

How many items it needs to sell to break even
Predict future profits
Impact change in costs/revenue has
Decisions that may need to be made

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16
Q

Equation For Breakeven

A

Break even = Fixed costs/(Selling Price - Variable Cost)

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17
Q

What is the impact of on the break even point if
The selling price were to increase

A

If the selling price were to increase the business should break even quicker as it wont need to sell as many units

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18
Q

What is the impact of on the break even point if
What if variable costs were to increase?

A

The business would take longer to break even as it would need to sell more units

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19
Q

What is budgeting?

A

A plan of inflows and outflows in an organization

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20
Q

Expenditure Budget

A

This is the budget that looks at all the costs

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21
Q

Revenue budget

A

Money that inflows into the enterprise

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22
Q

Favourable

A

if you do better than budget

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23
Q

Adverse

A

worse than budget

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24
Q

Why do you budget?

A

Purpose
Budgeting allows the enterprise to
Assess how it is performing
Make divisions about performance
Identify areas of weakness
Plan use of finances

25
What is Budgetary control
This is the process where the actual performance of an organisation are compared to budgeted performance
26
What Is gross Profit
This is the largest profit that a business makes(Revenue - cost of sales The profit made from selling a product after the cost of sales has been deducted
27
What is Net profit
The smaller profit an enterprise makes(Revenue - all costs, Gross profit- expenditure) The profit made from selling a product after all the costs have been deducted
28
What are the two things an enterprise can do if they are making a loss at the gross profit stage
Reduce costs of sales Increase selling price(be mindful of competition)
29
If an enterprise is making a loss at net profit stage, then it has two options......
Increase gross profit Reduce overhead costs
30
What is a Cash Flow Forecast
This is a prediction of the inflows and outflows of money in an organisation
31
What are 3 examples of inflows
Sales revenue Personal Savings Interest Bank loans are also inflow but are bad as you must pay interest
32
What are 3 examples of outflows
Purchases Wages Bills Loan repayments
33
What happens if a business has too many costs
If the business has to many costs then the cash flow level will drop, potentially causing a liquidity problem
34
What are the two potential ways to solve a cash flow problem
Increase selling price/ Sales revenue Reduce Costs(Fixed or variable)
35
Why are bank loans not a potential way to solve a cash flow problem
bank loans is not a solution as you just pay interest
36
What are the Benefits of cash flow forecast
Plan future investment in new resources Make decisions new products/services Plan for future borrowing requirements Plan for changes in capacity
37
What is meant by Credit sales
Some businesses will give their customers credit. This means that they don't have to pay immediately for their items
38
Overall what does a cash flow forecast ensure?
A enterprise can plan for future borrowing A business can adjust future spending Invest any surplus money
39
What are assets
Assets are what you own
40
What are liabilities
Liabilities are what you owe
41
What are some examples of Assets
Stock Cash Trade receivables(Debtors Machinery Buildings Reputation
42
What ar some examples of liabilities
Creditors Bank Loan OverDraft(Short term loan)
43
What are the 4 P's
Price Place Product Promotion
44
What is the promotional Mix
This is an aspect of the marketing mix and describes the blend of promotional activities that an organisation can undertake to achieve its promotional goals
45
What is advertising
The use of paid for space to communicate products in prime media with the purpose to persuade and inform
46
Name examples of moving image advertising
Tv, Cinema, DVD, Youtube
47
Name examples of Print advertising
Newspaper, Billboards,Magazines,Direct Mail,Press releases
48
Name examples of ambient advertising
Promotional merchandise, buses, taxis, Trains
49
Name examples of digital advertising
SMS, Podcasts, blogs, Banners, Social Media
50
Name examples of audio advertising
Radio, Podcasts
51
What does a sales promotion do
This provides incentives to the customer with the purpose of stimulating demand for a product or service
52
List examples of Price promotion
Coupons Competitions Money refunds Loyalty Incentives
52
What is meant by Personal Selling
This is the interpersonal interaction between the organisation and the customer to bring about a sale. Typically this is done by the sales functional area
53
List examples of personal selling
Face to face Telephone Email Video/Web conferencing
53
What is meant by Public Relations
This is the promotion of an organisation or brand through placing information in the media without paying for the time or media space directly
54
Name examples of PR
Press releases Sponsorship Exhibitions
55
What is meant by Direct Marketing
This is the building of a relationship on an individual level between the business and customer
56
List examples of Direct Marketing
Direct Mail (Junk Mail) Mail Order Catalogues Telemarketing
57
What is meant by Brand personality
The characteristics or qualities that a consumer can relate to a specific brand