Unit 2: How Markets Work Flashcards
(87 cards)
What is the main objective of consumers when making economic decisions?
Maximizing utility
What is the main objective of producers when making economic decisions?
Maximising profit
What is meant by effective demand?
** Demand backed up by an ability to pay
i.e not just desiring the product
What are the 5 main determinants of demand?
Price, Income, other goods, brand reputation, tastes and preferences
What does a point on a demand curve show?
How much of a good will be demanded at a price level
What would cause an extension/contraction in the demand curve?
Change in price
What would cause a shift in the demand curve?
Any change in conditions of demand
Give an example of something that would shift the demand curve for potatoes to the right
Potatoes are revealed to be more healthy/prevent disease
demand changes
Give an example of something that would shift the demand curve for potatoes to the left
Potatoes revealed to cause cancer
demand decreases
Define demand
The quantity of a good or service that consumers choose to buy at any possible price in a given period
Define market demand
Total demand in a market for a good, the sum of all individuals’ demand, at each given price.
Define diminishing marginal utility
When an individual gains less additional utility from consuming a product, the more of it is consumed
Define contractions in demand
A movement along a demand curve to the left, showing there is a fall in the quantity demanded caused by an increase in price.
A move
Define extensions in demand
A movement along a demand curve to the right, showing there is an increase in the quantity demanded caused by a decrease in price.
Define the law of demand
there is an inverse relationship between quantity demanded and the price of a good or service, ceteris paribus
Define the demand curve
A graph showing how much of a good will be demanded by consumers at any given price
Define a shift in demand
where the whole demand curve shifts to the right or left
Define a normal good
A good where the quantity demanded increases in response to an increase in income
Define an inferior good and give an example
A good where the quantity demanded decreases in response to an increase in income, e.g Asda smartprice baked beans
Define substitutes
When the demand for one good is likely to rise if the price of the other good rises (directly proportional)
Define complements
if an increase in the price of one good causes the demand for the other good to fall (inverse)
Define derived demand and give an example
When the demand for one good or service comes from the demand for another good or service. e.g cars and steel
Define joint supply and give an example
A good which is the by-product of another good, and so are produced together e.g.beef and leather, wool and sheepskin
Define composite demand and give an example
One good which is demanded for 2 different purposes e.g milk, for yoghurt and butter