Unit 2 - LE Flashcards
(39 cards)
The power of customers to demand lower prices or better quality.
Bargaining Power of Buyers
The cost advantage gained when production scales up and per-unit costs decline.
Economies of Scale
The value chain activity responsible for turning raw materials into finished goods.
Operations
These are sets of firms within an industry that pursue similar competitive strategies.
Strategic Groups
A primary activity in the value chain responsible for receiving, storing, and handling raw materials.
Inbound Logistics
Buyers are strong when they can easily switch suppliers without incurring significant costs. T or F
True
A primary activity in the value chain responsible for receiving, storing, and handling raw materials.
Inbound Logistics
This refes to a group of businesses that produce similar goods or services and operate within the same sector of the economy.
Industry
Intense rivalry leads firms to engage in price wars and aggressive marketing. T or F
True
A strategy where firms create cost advantages by producing in larger volumes.
Economies of Scale
Economies of scale reduces costs, making it harder for new entrants to compete. T or F
True
Competitive intelligence helps firms understand market forces and competitors’ strategies. T or F
True
A support activity in the value chain that involves acquiring inputs such as materials and suppliers.
Procurement
The framework that argues firms achieve competitive advantage by leveraging rare, valuable, and hard-to-imitate resources.
Resource-Based View
The framework that suggests that firms achieve competitive advantage by leveraging rare, valuable, and hard-to-imitate resources.
Resource-Based View
Value Chain Analysis helps identify activities that contribute to cost efficiency. T or F
True
Investing in upgrading unique capabilities aligns with Resource-Based View. T or F
True
Under the Value Chain Analysis, the firm’s infrastructure, human resource management, technology development, and procurement are support activities, not primary activities. T or F
True
The costs incurred by a customer when changing from one supplier to another.
Customer Switching Costs
RBV argues that competitive advantage comes from internal resources and capabilities, not external forces. T or F
True
High customer switching costs make it harder for new firms to attract customers, acting as a barrier to entry. T or F
True
The power suppliers hold over buyers when they provide unique, high-demand products.
Bargaining Power of Suppliers
The value chain activity responsible for turning raw materials into finished goods.
Operations
A unique strength or capability that differentiates a company from competitors.
Competitive Advantage
or
Core Competencies