Unit 2 - Rebranding Case Studies Flashcards
(39 cards)
What was a social piece of evidence that Newham needed to rebrand?
In 2009, 19.1% of people had NO qualifications
Who are the key ‘players’ in the London 2012 Rebranding in Newham?
UCL wanted to build a hall of residents
Borris Johnson attraction to area
Carpenters estate residents
What is a economic factor that forced Newham to rebrand?
In 2008/09 56.2% were unemployed
Who was the main Player on the Cardiff Bay regeneration?
Cardiff Bay Development Corporation (CBDC)
What were the CBDCs aims for the rebranding?
Regenerate 1,900 hectares
A new waterfront
Fresh water bay (barrage)
Shops and tourism around the bay
What were the social effects of the rebranding in Cardiff?
Divide in wealth and race (Bute Street)
What was the main enviro-economical conflict of the rebranding in Cardiff?
The £190 million barrage project
What were the social successes of the Cardiff rebranding?
Population doubled
What was the economic success of the rebranding in Cardiff?
A 14% increase of house prices over 5 years
What was an environmental success of the Cardiff rebranding?
944 tonnes of litter collected in 2004/06
What was a socio-political success of the Cardiff rebranding?
The Libdems revived the most votes in 2004 showing a possible increase in the % of Middle class citizens
What was a social success of the London 2012 Olympics?
Newham Council had a 35% stake in the houses etc. built for the games
What was an economic success of the Olympics in London?
500 construction jobs created
What was a political success of the rebranding in London for the Olympics?
The carpenters estate was kept
What is an environmental success of the London 2012 Olympic site?
38% less carbon emissions compared the the original design
What was a social failure of the London Games?
Only 2,500 of the promised 4,000 went to residents
What was a economic success once theOlympic Games were over?
10,000 permanent jobs created
What was a social success for after the Olympics were finished?
Crime went from 6.1% (09/10) to 3.1% (12/13)
What were the rebranding strategies used at Lobb’s farm?
Tours of the farm
Planting an welfare conscious initiative
Farm shop built
What were the successes of the strategies of Lobb’s farm?
From £30k per year from 800 acres, to £600k between three families
What was the Strategies in Liverpool to encourage development?
Liverpool One
Gone the European Capital of Culture title (ECoC) in 2008
Why did Liverpool need to rebrand?
Low skilled workforce
GDP 75% lower than EU average
1970-1980 national recession
What were the successes of Liverpool One and the ECoC title?
86% of visits in 08 were first time
£2 billion invested in 08
£1 billion invested for Liverpool One
What are the sustainable strategies used in Masdar City, UAE (6)
Super heating water for energy Solar power Wind towers for cooling Magnetic bubble cars Trees act as a carbon sink Biodiversity
