Unit 2 - The business of branding Flashcards
(22 cards)
contradict
/ˌkɑn·trəˈdɪkt/
(v) to state the opposite of what someone has said, or (of one fact or statement) to be so different from another fact or statement that one of them must be wrong:
Ex: Her testimony contradicted the policeman’s testimony, and the jury had to decide who was telling the truth.
(v) mâu thuẫn, nói ngược lại
subsidy
/ˈsʌb·sə·di/
(n) money given as part of the cost of something to help or encourage it to happen
Ex: export subsidies, farm subsidies
(n) tiền trợ cấp
nevertheless
/ˌnev·ər·ðəˈles/
(adv) despite what has just been said or referred to:
Ex: Their team hadn’t lost a game the entire season. Nevertheless, we beat them by a huge margin last night.
(adv) tuy nhiên
convert
/kənˈvɜrt/
(v) to change the character, appearance, or operation of something:
Ex: We converted our oil furnace to gas to save money.
(v) Someone who is converted to something is persuaded to accept new preferences or beliefs:
Ex: My kids are trying to convert me to country music.
(v) chuyển thành
equate
/ɪˈkweɪt/
(v) to consider as the same, or to connect in your mind:
Ex: People sometimes equate money with happiness.
(v) đánh đồng, làm bằng nhau, cân nhau
distinctive
/dɪˈstɪŋk·tɪv/
(a) marking something as clearly different from others:
Ex: a distinctive flavor/writing style
(a) khác biệt, đặc biệt
aristocratic
/əˌrɪs·təˈkræt̬·ɪk/
(a) quý tộc, thuộc về quý tộc
Ex: His aristocratic manner alienated many voters.
aristocracy
/ˌær·əˈstɑk·rə·si/
(n) a class of people of high social rank
(n) tầng lớp quý tộc
integrity
/ɪnˈteɡ·rɪ·t̬i/
(n) the quality of being honest and having strong moral principles:
Ex: He was a man of the highest personal integrity.
(n) chính trực
contradictory
/ˌkɑːn.trəˈdɪk.tɚ.i/
(a) If two or more facts, pieces of advice, etc. are contradictory, they are very different from each other:
Ex: I keep getting contradictory advice - some people tell me to keep it warm and some tell me to put ice on it.
(a + n) mâu thuẫn, trái ngược
prominent
/ˈprɑm·ə·nənt/
(a) very noticeable, important, or famous:
Ex: She plays a prominent role in the organization.
(a) If something is prominent, it sticks out from a surface or can be seen easily:
Ex: She has a prominent chin/nose.
(a) nổi bật, đáng chú ý, nhô lên
prominence
/ˈprɑm·ə·nəns/
(n) sự nổi bật
subculture(s)
/ˈsʌbˌkʌl·tʃər/
(n) the way of life, customs, and ideas of a particular group of people within a society, which are different from the rest of that society:
Ex: An entire subculture grew up around female bodybuilding.
(n) tiểu văn hóa
revise
/rɪˈvɑɪz/
(v) to change or correct something, esp. a piece of writing:
Ex: With the final exam, you don’t revise it after the teacher reads it.
(v) To revise is to study again what you have been learning in order to prepare for an exam.
(v) đọc lại, xem lại, ôn lại
appeal
/əˈpil/
(v+n) to be interesting or attractive:
Ex: Such music managed to appeal to the tastes of both young and old.
(v+n) to request formally that a decision, esp. a legal or official one, be changed:
Ex: The verdict was appealed to a higher court.
(v+n) to make a serious or formal request for help, esp. in an emergency:
Ex: Blood supplies are running low, and the Red Cross is appealing for blood donations.
(v+n) kêu gọi, thỉnh cầu/ kháng cáo, khẩn cầu
segment
/ˈseɡ·mənt/
(n) any of the parts into which something can be divided:
Ex: The news program contained a brief segment on white-collar crime.
(v) to divide something into different parts:
Ex: The market is segmented by price into three general categories.
(n) bộ phận/ (v) chia thành từng phần
patriotism
/ˈpeɪ.tri.ə.tɪ.zəm/
(n) the feeling of loving your country more than any others and being proud of it
(n) lòng yêu nước
Nếu quá yêu: nationalism
alongside
/əˈlɑːŋ.saɪd/
(prep, adv) next to, or together with
(prep, adv) bên cạnh. dọc theo
mainstream
/ˈmeɪnˌstrim/
(a) (of beliefs or behavior) common and shared by most people, or representing such beliefs or behavior:
Ex: The story was largely ignored by the mainstream press.
(n) most of a society
Ex: New laws will allow more disabled people to enter the mainstream.
(n+a) xu hướng
chunk
/tʃʌŋk/
(n) a thick piece or lump:
Ex: A large chunk of plaster crashed down from the ceiling.
(n) 1 khúc/ đoạn (gỗ, bánh mì,…)
excerpt
/ˈek·sɜrpt, ˈeɡ·zɜrpt/
(n+v) a short part taken from a speech, book, etc.
Ex: This article is excerpted from the full report.
(n+v) trích đoạn
parentheses
/pəˈren.θə.siːz/
(n) the symbols ( ) that are put around a word, phrase, or sentence in a piece of writing to show that what is inside them should be considered as separate from the main part.
(n) dấu ngoặc đơn
