Unit 3-5: Understanding the Recruitment Market Flashcards

(37 cards)

1
Q

What is Uberisation?

3-5-1: Understanding the recruitment market

A

Describes the ‘sharing’ or ‘gig’ economy.

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2
Q

What is ‘Human Cloud’?

3-5-1: Understanding the recruitment market

A

Working entirely through digital platforms from anywhere in the world.

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3
Q

What are the adv and disadv of working on a sole or preffered supplier basis:

3-5-1: Understanding the recruitment market

A

Adv: volume and guarantee of business;
Disadv: Low margin with high costs.

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4
Q

What is meant by fragmented market?
And what are the opportunities of a fragmented market?

3-5-1: Understanding the recruitment market

A
  • A broad range of recruitment agencies with no one having more than 5%;
  • Increases oppotunities for new entrants.
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5
Q

What is are specialist sector groups?

3-5-1: Understanding the recruitment market

A

REC specialist sector groups

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6
Q

What are the benefits of being part opf a specialist sector group?

3-5-1: Understanding the recruitment market

A
  • Champion best practice;
  • Network and share knowledge;
  • Lobby
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7
Q

What is the permanent model of recruitment?

3-5-1: Understanding the recruitment market

A

A placement that involves candidate becomes a permanent employee of the client.

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8
Q

What is the flexible model of recruitment?

3-5-1: Understanding the recruitment market

A

The supply of a candidate to a business for a short period of time. The worker is usually paid by the employment business who then charges the client.

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9
Q

What is the difference between the permanent and flexible models?

3-5-1: Understanding the recruitment market

A

The relationship between the recruiter, client and worker.

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10
Q

What are the differences between how the models charge clients:

3-5-1: Understanding the recruitment market

A
  • Perm charges a perm fee of a % candidate of salary.
  • Temp charges by the hour and then a ‘transfer fee’ if the candidate transfers to a perm position.
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11
Q

What are the differences between how the models charge clients:

3-5-1: Understanding the recruitment market

A
  • Perm charges a perm fee of a % candidate of salary.
  • Temp charges by the hour and then a ‘transfer fee’ if the candidate transfers to a perm position.
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12
Q

How can a recruiter manage criticisms from both candidates and clients:

3-5-1: Understanding the recruitment market

A
  • Clearly communicate the scale and scope of the work they are undertaking as part of the recruitment process.
  • Verifying skills and qualifications;
  • References checks.
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13
Q

Name some influences on the recruitment market highlighted in the ‘Recruitment 2025’ white paper:

3-5-1: Understanding the recruitment market

A
  • Job market changes;
  • New tech;
  • Flexible staffing models;
  • Inclusive recruitment;
  • Customer service excellence.
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14
Q

Name some macro-level influences on the recruitment market:

3-5-2: Understanding the recruitment market

A
  • Economic;
  • Labour market fluctuations;
  • Political changes;
  • Social changes.
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15
Q

Name some economic changes that affect candidates:

3-5-2: Understanding the recruitment market

A
  • Positive: Positive economy provides more job opportunities;
  • Negative: Negative economy results in less job opportunities.
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16
Q

Name some economic changes that affect clients:

3-5-2: Understanding the recruitment market

A
  • Positive: Positive economy results in higher profits;
  • Negative: Negative economy results in lower profits.
17
Q

Name some labour market changes that affect candidates:

3-5-2: Understanding the recruitment market

A
  • Decreased availability: Drives up salaries;
  • Increased availability: Increases competition for jobs.
18
Q

Name some labour market changes that affect clients:

3-5-2: Understanding the recruitment market

A
  • Decreased availability: Drives up salaries;
  • Increased availability: Increases candidates in the market.
19
Q

Name some political changes that affect candidates:

3-5-2: Understanding the recruitment market

A
  • Positive: Legislation to promote diversity;
  • Negative: Less job opportunities.
20
Q

Name some political changes that affect clients:

3-5-2: Understanding the recruitment market

A
  • Positive: Legislation to introduce flexible working;
  • Negative: Less control over workforce.
21
Q

Name some social changes that affect candidates:

3-5-2: Understanding the recruitment market

A
  • Positive: Candidates spending more time in education are better qualified.
  • Negative: More time in education means less experience when they enter the market.
22
Q

Name some social changes that affect clients:

3-5-2: Understanding the recruitment market

A
  • Positive: Candidates spending more time in education are better qualified.
  • Negative: More time in education means less experience when they enter the market.
23
Q

Name some economic changes that affect recruiters:

3-5-2: Understanding the recruitment market

A
  • Increase in permanent revenue when businesses start to grow.
  • Larger candidate pool from people who have lost their jobs.
24
Q

Name some labour market fluctuations that affect recruiters:

3-5-2: Understanding the recruitment market

A
  • As the job market heats up, salaries and fees are driven up.
  • When the job market is uncertain, demand for temporary placements goes up.
25
Name some political changes that affect recruiters: ## Footnote 3-5-2: Understanding the recruitment market
* Introduction of new legislation can increase the opportunity to consult with clients and candidates.
26
Name some social changes that affect recruiters: ## Footnote 3-5-2: Understanding the recruitment market
* As candidates stay in education for longer, the pool of candidates become better qualified.
27
Define Brand ## Footnote 3-5-3: Understanding the recruitment market
"promise of an experience"
28
What are the benefits of a strong brand? ## Footnote 3-5-3: Understanding the recruitment market
* Price premium; * Increased customer loyalty; * Larger volumes of business.
29
What does Seth Godin's 'Purple Cow' represent? ## Footnote 3-5-3: Understanding the recruitment market
Organisations shoud be remarkable in every area or become invisible.
30
What can one do to support a strong brand? ## Footnote 3-5-3: Understanding the recruitment market
* Keep the brand message clear and simple; * Make the brand stand out; * Be consistent with all aspects of the message; * Ensure the brand values are consistently upheld; * Gain feedback about all aspects of the brand.
31
In the context of promoting a brand, what is Above-the-Line (ATL) Awareness? ## Footnote 3-5-3: Understanding the recruitment market
* Mass, undirected marketing to a large audience.
32
In the context of promoting a brand, what is Below-the-Line (BTL) Awareness? ## Footnote 3-5-3: Understanding the recruitment market
* Targeted marketing to specified end users.
33
In the context of promoting a brand, what is Through-the-Line (TTL) Awareness? ## Footnote 3-5-3: Understanding the recruitment market
* ATL leading to BTL form of promotion, therby crossing the line.
34
In the context of promoting a brand, what is Through-the-Line (TTL) Awareness? ## Footnote 3-5-3: Understanding the recruitment market
* ATL leading to BTL form of promotion, therby crossing the line.
35
What is marketing collateral? ## Footnote 3-5-3: Understanding the recruitment market
* Printed or digital information to promote corporate identity and reinforce the brand and encourage buyers.
36
What is marketing collateral? ## Footnote 3-5-3: Understanding the recruitment market
* Printed or digital information to promote corporate identity and reinforce the brand
37
Name the stages of planning a promotional campaign:
* Define objectives; * Consider target audience; * Assess the available resources; * Plan; * Implement; * Evaluate; * Adapt.