UNIT 3 AOS 1 Transnational Corporation (TNC) Flashcards
Transnational Corporation
A transnational corporation is a company whose operations extend beyond the borders of the state in which it is registered
Aim of Apple INC (TNC)
Innovation and technological leadership
Market expansion and revenue growth
Corporate social responsibility
Role of Apple INC (TNC)
Product development and designs
Provide foreign Direct Investment (FDI). This is where a TNC wil produce goods and services in developed or developing states
Marketing and branding
Power of Apple INC (TNC)
Market dominance
Economic and political power
Intellectual property (copyright rules)
Financial resources
Regulatory compliance and lobbying (engaging in policymaking to benefit the interest of the company)