Unit 3 Definitions Flashcards
Vertical integration
Merger with a firm at a different stage of the production process in the same industry
Horizontal integration
Merger with a firm in the same stage of the production process in the same industry
Conglomerate mergers
Merger between firms in unrelated industries
Satisficing
Making enough money to keep shareholders happy but not aiming to maximise profits
Demerger
- The separation of a larger firm into two or more smaller organizations
- Often as the reversal of a previous merger
Short-run
A time period where at least one factor of production is fixed
Long-run
A time period where all factors of production are variable
Variable costs
Costs that change proportionately with output
Fixed costs
Costs that do not vary with output
Marginal cost
The addition cost of one more unit of output produced
Average costs
Average cost per unit of output
Economies of scale
A fall in long-run average costs as output increases
Diseconomies of scale
A rise in long-run average cost as output increases
Sales maximisation
Where AC=AR
Revenue maximisation
Where MR=0
Profit maximisation
Where MC=MR
Productive efficiency
Where MC=AC, at the bottom of the AC curve
Allocative efficiency
Where P=MC, resources are distributed according to consumer preference so social welfare is maximized
Price fixing
Firms coming together to ensure that prices remain stable, thus avoiding price competition
Merger
The joining together of at least two firms to form one entity
Competitive tendering
When the government contracts out the provision of a good or service and invites private sector firms to bid on them
Dynamic efficiency
Achieved when resources are allocated efficiently over time
X- inefficiency
Occurs when a firm fails to minimize its average cost at a given level of output often due to a lack of competition motivation
Details of perfect competition
- Perfect knowledge, homogenous goods, many buyers and sellers, no barriers to entry or exit
- No economies of scale; many buyers and sellers producing small amounts
- Can only make normal profit long run; no barriers to entry and perfect knowledge
- Profit maximize (MC=MR) and price takers (MR=AR)
- Productive and allocative efficiency; no dynamic efficiency because of the existence of perfect knowledge, so the invention of one firm will be adopted by another, so investment will give firms no competitive benefit