Unit 3: Intellectual Property in Business

Question 1

4 types of intellectual property

Answer 1

1. trademark
2. patent
3. copyright
4. trade secret

Question 2

a distinctive mark, motto, device, or implement that a manufacturer stamps, prints, or otherwise affixes to the goods it produces so that they may be identified on the market and their origins made known

Answer 2

trademark

Question 3

5 levels of trademark

invented words

Answer 3

fanciful

Question 4

5 levels of trademark

wrods that exist in reality, but are not used to describe the actual products of the company

Answer 4

arbitrary (ex. Dominos, Sonic, Shell, Apple)

Question 5

5 levels of trademark

implies connection between a company and a product

Answer 5

suggestive (ex. Dairy Queen, Burger King, Holiday Inn)

Question 6

5 levels of trademark

describes the exact good that the company provides

Answer 6

Descriptive (ex. American Airliens, Auto Care Association, KFC)

Question 7

5 levels of trademark

comrpised of generic words, or phrases

Answer 7

Generic (ex. band aid, computer store)

Question 8

Which out of the 4 intellectual property have to be registered to be protected?

Answer 8

Patents

Question 9

dilution of a famous mark may be caused by the use of an identical mark

Answer 9

Trademark Dilution

Question 10

use without authorization

Answer 10

infringe

Question 11

A government grant that gives an inventor the exclusive right or privilege to make, use, or sell his or her invention for a period of 20 years.

Answer 11

Patent

Question 12

how many years for design patent

Answer 12

14 years

Question 13

how many years for invention patent

Answer 13

20 years

Question 14

an intangible property right granted by federal statute to the author or originator of a literary or artistic production of a specific type

Answer 14

copyright

Question 15

an intangible property right granted by federal statute to the author or originator of a literary or artistic production of a specific type

Answer 15

trade secret