Unit 4 Flashcards
initial poll on a candidate and issues on which campaign strategy is based and against which later polls are compared
Benchmark polls
continuous surveys that enable a campaign or news organization to chart a candidate’s daily rise or fall in support
Tracking polls
the set of people that a particular poll is meant to represent
Polling universe
the characteristics of a population with respect to age, race, and gender.
Demographics
commonly shared attitudes, beliefs, and core values about how government should operate
Political culture
The process by which we develop our political attitudes, values, and beliefs.
Political socialization
the important principles that will guide decisions and actions in the company
Core values
giving priority to one’s own goals over group goals and defining one’s identity in terms of personal attributes rather than group identifications
Individualism
the idea that each person is guaranteed the same chance to succeed in life
Equality of opportunity
Economic system in which individuals and businesses are allowed to compete for profit with a minimum of government interference
Free enterprise
principle that the law applies to everyone, even those who govern
Rule of law
Actions or processes that involve the entire world and result in making something worldwide in scope.
Globalization
method of polling that provides a fairly precise reading of public opinion by using random sampling
Scientific polling
interviews or surveys with samples of citizens that are used to estimate the feelings and beliefs of the entire population
Public opinion polls
A method of systematically questioning a small, selected sample of respondents who are deemed representative of the total population.
Opinion polls
voters asked about which candidate they are going to vote for and why before walking into a caucus
Entrance polls
polls taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate
Push polls
Polls conducted as voters leave selected polling places on Election Day.
Exit polls
a sample that fairly represents a population because each member has an equal chance of inclusion around
Random sample
A sample that reflects the characteristics of the population from which it is drawn; more than 1,000
Representative sample
a way to measure public opinion by interviewing a large sample of the population
Mass survey
A small group of individuals who are led in discussion by a professional consultant in order to gather opinions on and responses to candidates and issues.
Focus group
the difference between the results of random samples taken at the same time
Sampling error
the extent to which an experiment, test, or measuring procedure yields the same results on repeated trials
Reliability of data