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Sports Marketing > Unit 4 > Flashcards

Unit 4 Flashcards

1
Q

Define entertainment industry

A

Goal is to provide amusement, diversion, and excitement

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2
Q

Define media

A

The driving force of entertainment —> companies that control the media significantly influence how the general public is entertained

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3
Q

What is cross selling?

A

Two companies partnering to achieve mutual benefit

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4
Q

What is use of snergy?

A

Value and performance of 2 combined will be greater than the sum of the separate individual parts

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5
Q

What are the 4 parts of the entertainment industry?
M.M.A.V

A

Movie, music, amusement, video games

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Sports Marketing (3 decks)

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