unit 4 Flashcards
(58 cards)
Saliency
the level of importance of a particular issue
Wedge Issue
an issue that sharply divides the public
Political Socialization
the process by which one develops political beliefs
Generation
all of the people born around the same time
Lifecycle Effects
the impact of life changes on individuals as they grow older
Representative Sample
a group of people used in a poll/survey that represent the larger group being studied (the “universe”).
Random Sampling
a methodology that gives every single member of the “universe” an equal chance of participating in the survey.
Universe
the group being studies by a survey/poll.
Framing Effect
a cognitive bias wherein a person’s response is influenced by how the information is presented.
Bandwagon Effect
a shift of support to a candidate or position that is currently holding the lead in polling.
Social-Desirability Bias
an error in polling wherein respondents tell the pollster what they think the pollster wants to hear.
Non-Response Bias
the phenomenon in which voters are turned away from responding to pollsters.
Monetarism
he view that the money supply is the key to a nation’s economic health.
Progressive Tax
a tax that takes a higher percentage/rate of the income of a wealthier family than a poorer family.
Proportional Tax
A tax where the government takes the same percentage of income from everyone.
Regressive Tax
a tax where the burden falls more heavily on lower-income groups
Political culture
the dominate beliefs, customs, traditions, and values that define the relationship between citizens and government
Individualism
the belief that individuals should be responsible for themselves for the decisions they make
laissez- faire
an economic system in which government intrudes as little as possible in the economic transactions among citizens and businesses
rule of law
the principle that no one including the public officials is above the law
Political ideology
an individual’s coherent set of beliefs about government and politics
Generational effect
the impact of historical events experienced by a generation
life- cycle effect
the impact of a person’s age and stage in life on their political views
Globalization
the increasing interconnectedness of people, businesses, and countries throughout the world