unit 4 aos1 the need for change Flashcards
(42 cards)
change
any alterations in the external or internal environments
business change
the adoption of a new idea or behaviour by a business
competitive advantage
occurs when a firm, industry or economy has a lower cost price structure than its rivals. In this situation, goods and services can be sold more cheaply, undercutting competitors, and expanding domestic and foreign sales. The concept can also be extended to product quality range and flexibility in adapting to new trends in the market.
a proactive approch
when a business changes to avoid future problems or take advantage of an opportunity to gain a competitive advantage.
a reactive approach
is when a business undertakes change in response to a situation or crisis.
2 similarities between a proactive and reactive approach to change
Both approaches are utilised by a manager or business to implement change.
Both approaches involve the business undertaking change for future benefits, such as growth, progression, and to improve or restore its brand image.
2 benefits of reactive approaches to change
Businesses that wait for other businesses to drive change can benefit from the proactive business’s mistakes by learning from the errors and instituting the change correctly the first time.
Statistical evidence can be available to substantiate the need for the change, therefore customers, management, employees need less convincing of the need for change.
1 limitation of reactive approach to change
However, reactive approach is often less effective than proactive approach. Can lead to loss of productivity, competitive advantage/competitiveness, time.
2 benefits of the proactive approach to change
Opportunity to increase market share and net profit as competitors are lagging behind
Reputation for innovation can lead to increased customer and employee loyalty
1 limitation to the proactive approach to change
a proactive business doesn’t have the mistakes of other businesses to learn from when implementing change. They may plan for change based on something that doesn’t eventuate, wasting resources.
what are 3 things that could happen if change is managed poorly?
Increase employee resistance
Increase tension between employers and employees
Decrease productivity
why do businesses need to change?
If performance is not at the desired level (such as sales revenue, profit, market share, brand value, and cash position), then the business needs to change to improve performance against set objectives. Businesses that can manage, embrace and adapt to change are more successful than those that are resistant to change.
key performance indicators
are criteria that measure a business’s efficiency and effectiveness in achieving its different objectives.
what are the 10 KPIs
percentage of market share, net profit figures, rate of productivity growth, number of sales, number of customer complaints, rates of absenteeism, level of staff turnover, number of workplace accidents, level of wastage, number of website hits.
percentage of market share
measures the proportion of a business’s total sales, compared to the total sales in the industry, expressed as a percentage figure.
net profit figures
are calculated by subtracting total expenses incurred from total business revenue earned, over a specific period of time
rate of productivity growth
is the change in the total output produced from a given level of inputs over time, expressed as a percentage figure.
number of sales
is the total quantity of goods and services sold by a business over a specific period of time.
number of customer complaints
is the number of customers who notified the business of their dissatisfaction over a specific period of time.
rates of staff absenteeism
are the average number of days employees are not present when scheduled to be at work, for a specific period of time.
level of staff turnover
is the percentage of employees that leave a business over a specific period of time and must be replaced.
number of workplace accidents
measures the amount of injuries and unsafe incidents that occur at a work location over a specific period of time.
level of wastage
is the amount of inputs and outputs that are discarded during the production process.
number of website hits
is the amount of customer visits that a business’s online platform receives for a specific period of time.