Unit 4 Exam Flashcards
(15 cards)
Price segmentation is the practice of charging different prices to different market segments for the same product.
True
Using a skimming price is a typical strategy for pricing new products, while market-penetration is a more typical strategy for pricing products that are advanced in the product life cycle.
False
Variable costs for producing textbooks include the price of paper.
True
One anticipated result of The Tax Cuts and Job Acts of 2017 is companies moving jobs and investments outside of the United States.
False
When a major moving van company sells accessory products (boxes, bubble wrap, etc.) that must be used in moving a household’s furniture, the company is practicing captive pricing.
True
Sales branches are independent wholesalers that are allowed to operate only in specific geographical territories.
False
An environmental analysis is an important step in distribution planning.
True
Marketers of subscription boxes provide the distribution channel function of creating assortments.
True
Supply chain management includes the coordination of both the physical movement of goods and the sharing of information about those goods.
True
To combat piracy, Netflix uses the strategy of making legal access to content easier and more convenient.
True
Failing to provide equal access to customers who appear economically disadvantaged is both unethical and illegal.
False
Retailers like Sam’s Club that promise bottom-dollar prices are often self-service operations.
True
Through the strategy of omnichannel marketing, retailers optimize the online shopping experience and place less emphasis on brick-and-mortar retailing.
False
The pure selling approach in marketing is exclusively associated with tangible items.
False
A destination retailer is a store that consumers view as distinctive enough to go out of their way to shop there.
True
