UNIT 7 Flashcards
(26 cards)
Telesales/telemarketing
Selling or marketing goods and services by phone
Cold calling
Phoning people who have not requested a call in order to try to sell them sth
The hard sell
Attempt to sell smth by being very forceful or persuasive
To part with their money
Spend money
TV shopping channel
A TV channel devoted to selling products
Merchandise
Products that are bought and sold
Look back
Move forward successfully
Purchasing power
Is the ability to buy goods, i.e. the amount of money they have available
Shop around
Try different companies or shops to see which offers best value
To stock smth
Keep a supply of it = keeps it in stock
Trade smth up
Buy one that is of higher value than the one you had before (opp.=trade down)
Brand loyalty
Confidence in that particular make and a tendency always to choose it
A loss leader
The item being sold at a low price
Find A niche market
To find a specialised group of customers with particular interests that company can meet
Come/go under the hammer
Sold at an auction
Bids
An offer of a price, especially at an auction
Lucrative
Producing a lot of money
Red tape
Bureaucracy (negative)
Administration
Organisation and arrangement of operations
Proposition
Formal offer
A takeover
Agreement in which one company takes control of another one
Merger
compare with merger, in which two companies join together to become one company
Hammer out a deal
Talk in detail until a business agreement is made
Swallowed up
Taken over by a larger company
