Unit 7 Flashcards
At work: careers (29 cards)
Telesales* Telemarketing*
Selling or marketing goods and services by phone
Cold calling*
Phoning people who have not requested a call in order to try to sell them something
Hard sell*
Attempt to sell something by being very forceful or persuasive
Part with their money*
Spend money
TV shopping channel*
A TV channel devoted to selling products
Merchandise*
Products that are bought and sold
Hasn’t looked back*
Has moved forward successfully
Purchasing power*
The ability they have to buy goods, i.e. the amount of money they
have available
Shop around*
Try different companies or shops to see which offers best value
Stocks* it
Keeps a supply of it
= keeps it in stock*
Trade something up*
You buy one that is of higher value than the one you had before
(opp. = trade down*)
Brand loyalty*
Confidence in that particular
make and a tendency always to choose it
Loss leader*
Supermarkets sometimes sell an item for less than it costs them in order to attract a lot of people
into the shop, where they will also buy more profitable items
– the item being sold at a low price is called a loss leader.
To price*
Give them a price
Niche market*
If a company finds a niche market, it finds a specialised group of customers with particular interests
that that company can meet.
Come/ Go under the hammer*
Auction*
Sale of goods or property
where people make gradually increasing bids* and the item is then sold to the highest bidder*
(If an item is said to come/go under the hammer, it is sold at an auction)
Lucrative*
Producing a lot of money
Red tape*
Bureaucracy (negative; the unnecessary/ complicated administrative procedure in local government)
Administration*
Organisation and arrangement of operations
Proposition*
Formal offer
A takeover*
Agreement in which one company takes control of another one
(compare with merger*, in which two companies join together to become one company)
Reach a compromise*
Come to an agreement in which both sides reduce their demands a little
Hammer out a deal*
Talk in detail until a business agreement is made
Swallowed up*
Taken over by a larger company
