Unit 7

Question 1

Something given for free for making publicity, such as sample at a store (Miguel)

Answer 1

Freebies (They are giving away freebies for making publicity of their new product)

Question 2

A flat surface on which large advertisements or notices are posted (Miguel)

Answer 2

Billboards (They put posters their on billboards in streets, for advertising their new film)

Question 3

To influence on someone (Miguel)

Answer 3

Sway (The leader holds a lot of sway in the country)

Question 4

an advertisement on a website (Paula)

Answer 4

banners

Question 5

unexpected phone calls or visits by someone trying to sell you something (Paula)

Answer 5

cold calls

Question 6

people talking to each other about and recommending a product (Paula)

Answer 6

word-of-mouth publicity

Question 7

Brand name (Nicolás Gálvez Benito)

Answer 7

The name that a company chooses for its particular product

Question 8

Endorse (Nicolás Gálvez Benito)

Answer 8

Say in public that you like a product

Question 9

A series of adverts (Elena)

Answer 9

Marketing campaign

Question 10

A marketing method that relies on casual social interactions to promote a product. (Elena)

Answer 10

Word-of-mouth publicity

Question 11

Rumor ( Elena)

Answer 11

Buzz

Question 12

Something with a great significant or value (Silvia)

Answer 12

Important

Question 13

Trustworthy or reliable (Silvia)

Answer 13

Credible

Question 14

Using new methods or ideas (Silvia)

Answer 14

Innovative

Question 15

To get or obtain by the payment of money or its equivalent (Sara)

Answer 15

Purchase

Question 16

Something that you follow (Sara)

Answer 16

Following

Question 17

Resulting in success (Sara)

Answer 17

Successful

Question 18

To have an important influence in people opinion (Javier Caña)

Answer 18

To hold sway (Video bloggers hold particular sway when it comes to young people)

Question 19

constituting the result obtained by adding together several amounts and then dividing this total by the number of amounts. (Javier Caña)

Answer 19

Average (They say that the average person is exposed to thousands of advertisements every day)

Question 20

Discount (Javier Caña)

Answer 20

Coupon ( Here’s a coupon for a free box of cereal)

Question 21

Childish (Daniela)

Answer 21

To act like a child. (He wasn’t enjoying the occasion so he thought he’d spoil it for everyone else - it was very childish of him.)

Question 22

Boredom (Daniela)

Answer 22

The state of feeling bored. (They begin to chat to relieve the boredom of the flight.)

Question 23

Safety (Daniela)

Answer 23

A state in which or a place where you are safe and not in danger or at risk. (His parents fear for his safety.)

Question 24

A person or business that sells goods to the public in relatively small quantities for use or consumption (Miriam)

Answer 24

Retailer (If you are a retailer then you need to make sure that your product is great and you are marketing it as best as you can)

Question 25

Having or showing practical knowledge and experience (Miriam)

Answer 25

Savvy (Teenagers are savvier about handling their digital information than adults)

Question 26

Present or noticeable in every part of a thing or place (Miriam)

Answer 26

Pervasive (There was a pervasive smell of fried food throughout the house)

Question 27

To communicate ideas indirectly (Natalia)

Answer 27

Convey (Archie and his daughter have asked me to convey their very kind regards)

Question 28

A particular way of thinking about something (Natalia)

Answer 28

Aproach (we need a whole new approach to the job)

Question 29

After something else happened (Natalia)

Answer 29

Subsequently (the officer decided to stop and subsequently made an arrest)

Question 30

Concerned only with one's own interests (Jimena)

Answer 30

Cynical (He was cynical about their promises)

Question 31

Something that doesn´t have purpose at all (Jimena)

Answer 31

Pointless (Many kids think school is pointless)

Question 32

Being fortunate (Jimena)

Answer 32

Lucky (She is lucky things turned out as they expected)

Question 33

Hanging loosely because of being too big or having been stretched (Amaya)

Answer 33

Baggy

Question 34

Behavior or activities that make people believe that a company is doing more to protect the environment than it really is (Amaya)

Answer 34

Greenwashing

Question 35

To take hold something or someone suddenly (Amaya)

Answer 35

Grab

Question 36

Unexpected telephone calls ir visits by someone trying to sell something (fran)

Answer 36

Cold calls

Question 37

A large board used for advertisements in an outside public place (fran)

Answer 37

Billboard