Unit 7- Analysing the Strategic Position of a Business Flashcards
(129 cards)
what does a businesses mission statement aim to do?
A business mission statement aims to set out the organisation’s purpose.
what are some influences on a business’ mission statement?
- culture
- ethos and values
- shareholders
- stakeholders
what are corporate objectives?
Corporate objectives are overall business objectives designed to steer a business towards achieving its overall mission.
what are some influences on a business’s corporate objectives?
- short-termism
- business ownership
- internal business environment
- external business environments
how does short-termism influence a business’ corporate objectives?
Pressures for short-termism, of focussing on short-term gains at the expense of long-term gains, can influence corporate objectives as managers may seek short-term profit at the expense of long-term investment in research and development.
how does business ownership influence a business’ corporate objectives?
Business ownership may influence corporate objectives as owners in the private sector are likely to place emphasis on profit maximisation as where public sector organisations are likely to place emphasis on providing for a societal need.
how does the internal business environment influence a business’ corporate objectives?
The internal business environment may influence corporate objectives as managers respond to changes in the internal environment.
how does the external business environment influence a business’ corporate objectives?
The external business environment may influence corporate objectives as managers respond to changes in the external environment.
what is the difference between strategy and tactics?
- Strategic approaches are long-term plans which require many resources and can be difficult to reverse once implemented.
- Tactical approaches are short-term plans which often require few resources and can be stopped or reversed if this is required.
what is the link between a mission, corporate objective and strategy?
- A business mission will inform the choice of corporate objectives as corporate objectives will be designed in such a way to meet the overall mission.
- Businesses can use strategies to work towards their overall corporate objectives.
what is the difference between strategic and functional decisions?
Strategic decisions made by businesses will influence departmental or functional decision making as every function within a business must support the overall organisation.
what is a strategic approach Tesco has taken fro growth?
Tesco taking over Booker in 2018 is a strategic approach to growth which may require many resources and can be hard to reverse. Booker is a food supplier and merging with Tesco could have provided purchasing economies of scale.
what is a SWOT analysis used for?
- Strengths
- Weaknesses
- Opportunities
- Threats
Draw a SWOT analysis diagram
double check using the word document
what are some examples of internal weaknesses?
An internal weakness may include cash flow concerns or lower profit margins than others within the industry.
Uber - Weaknesses
There are lots of other taxi-ordering services like Lyft, MyTaxi, Kapten, Hailo etc.
There are lots of other food delivery services like Just Eat and Deliveroo.
Uber is not very profitable. As of 2020, Uber’s net profit margins were below 0%.
what are some examples of external opportunity?
An external opportunity may include an expanding market nationally or internationally.
Uber - Opportunities
Uber has already tried to expand internationally with its taxi service, so there is not a growth opportunity there. However:
It already offers taxis and food delivery in the USA, where it has a big market share. It could offer more services, like grocery delivery, or it could create an Uber banking app and give you food & taxi credits on there for using it. Kinda like Venmo or PayPal.
Uber also has a great app with lots of data on traffic and people’s movement. It could offer this to delivery or postal businesses like Royal Mail, Deutsche Post or UPS (in the USA).
what are some examples of external threat?
An external threat may include a declining market or increased competition.
Uber - Threats
Businesses that make cars, like Daimler (which owns Mercedes) have invested in taxi-rental apps.
Self-driving (autonomous) cars could mean that Uber’s network of drivers is no longer a big advantage in being able to offer consumers rides or food delivery quickly.
what are some examples of internal strength?
An internal strength may include a trusted and reputable brand which is recognised by many.
-Uber - Strengths
A famous brand name. Uber is perceived by most consumers as innovative.
110 million users in the world
69% market share in 2019 in the USA
how can a business’ performance be assessed?
using financial ratios
+
using non financial information
what does the return on capital employed calculation (ROCE) allow a business to do?
The return on capital employed (ROCE) calculation allows a business to compare operating profit with the total capital employed by the business.
how is ROCE calculated?
(operating profit ÷ total capital employed) × 100
how is capital employed calculated?
Capital employed can be calculated using: total equity + non-current liabilities.
what does current ratio allow a business to do?
The current ratio calculation allows a business to explore its liquidity by comparing current assets with current liabilities.
how is current ratio calculated?
Current assets ÷ current liabilities