Unit 7 - Economic Change Flashcards
(71 cards)
The economy
The state of a country/region in terms of the production and consumption of goods and services and the supply of money
Gross domestic product (GDP)
A measure of economic activity; the total value of a country’s output over a period of time usually in annually/ quarterly figures
The business cycle
The regular pattern of ups and downs in demand and output within an economy or GDP over time
Peak / boom
- GDP is growing fast
- unemployment is likely to be low and spending and disposable incomes high
- full capacity/ firms will increase their investment
Downturn/ recession
- The economy is slowing down
- unemployment rising
- consumer and investment spending slowing
- inflationary pressure falling
Slump
- rate of growth of GDP may be close to zero or negative
- unemployment high
- inflation low
- firms reluctant to invest and spare capacity
Recovery / expansion
- rate of growth of GDP picks up
- consumers start to regain confidence and spend more
- unemployment begins to fall
How to survive during a recession
- strong balance sheet
- sufficient liquidity
- low gearing
- diversify the product range
Strategic decisions of recovery
- discounts of promotions to capture market share
- partnerships / mergers
- capacity expansion
Functional decisions of recovery
- inventory management (meet sales and avoid excess stock)
- recruit new staff
- market research to capture emerging opportunities
Strategic decisions when in a BOOM
- enter new market to take advantage of high demand
- diversification
- increase facilities (warehouses)
- sponsorships
Functional decisions when in a boom
- automation investment to improve efficiency and reduce unit costs
- market segmentation ( target high growth customer segment with tailored messages and offers)
- training so staff an handle demand and technology
Strategic decisions when in a recession
- close underperforming facilities
- discount to stimulate demand
- incentives (loyalty programs)
- automation
Functional decisions when in a recession
- postponing non essential maintenance to conserve cash.
- reduce spending on advertising
- redundancies and halting new hires
Strategic decisions when in a slump
- simplify corporate structure to reduce costs
- debt restructuring
- focus on core
Functional decisions when in a slump
- seek financial help from the government
- tighten quality control
- shut down non essential functions and operations
- prioritise existing customers
- move to digital marketing to save costs
Implications of a recession for a firm selling inferior goods
- Opportunity due to increase in demand due to reduced incomes, therefore customers have less disposable income so increase revenues
- however may face pressure on its supply chain as suppliers are also dealing with recession so may have to renegotiate payment terms
- may need to increase production to meet rising demand
Implications of a recession for a firm selling luxury products
- significant drop in demand due to low consumer income so less disposable income so decrease revenues
- must maintain customer relationship e.g. price reductions
Why might a skills shortage occur during periods of economic growth?
- rapid expansion (demand can outpace the supply of qualified workers)
- growth accelerates technological innovation ( High demand for workers with tech skills)
- industries evolve so skill set required for job changes (workers with outdated skills)
- training programs outdated
- ageing workforce
UK economic objectives
- low unemployment
- steady growing GDP
- stable and low inflation
- balance of imports and exports
Fiscal policy
The use of taxation and government expenditure to influence the economy
Fiscal policy includes… (3)
- direct taxes
- indirect taxes
- government expenditure
Direct taxes
Taxes on incomes/profits
E.g. income tax, corporation tax, national insurance
Indirect taxes
Taxes on spending
E.g. VAT, excise duty, alcohol duty