unit one what is a business Flashcards
what are goods
physical products
what is a service
intangible products
what is B2C
when a business sells directly to a customer/ consumer
what is B2B
when a business sells to another business
what is an index number
a figure reflecting change with a base value, base values are always 100 e.g last year 100
this year 105
5% increase
what is added value
adding value to a product
its the difference between the price and the price of producing it
ways to add value to a product
-adding features that make it better than competition
-improving quality of product
- building a desirable brand
why is adding value important
added value attracts customers and determines the price a business can charge, strong added value= premium price.
what are sectors of industry
-primary = exploits natural resources
- secondary= manufacturers
- tertiary= provides a service
whats a swot analysis
strengths weaknesses oportunities and threats
what is a mission statement
it is a qualitative statement of a business stating its purpose e.g the ultimate aim
whats an objective
things that help achive aims and missions
what rae all the functional areas of a business
hr
finance
sales
operation
marketing
logistics
what is logistics
the movement of goods from Point A to Point B, which entails two functions: transportation and warehousing.
what is the acronym SMART
the objective has to be Specific
Measurable
Agreed
Realistic
Time bound
what is an effective mission statement
differentiates the business from competition
it is relevant to all stakeholders
it excites, inspires, motivates and guides
how are objectives often set out
in financial terms
desired sales or profit levels
rate of growth
value of business
what is profit maximisation
trying to make the most profit possible to reward owners investors or shareholders
what is short termism
when businesses only think abiut maximising profit in the short term
what is profit satisficing
trying to make enough profit so that the owner is comfortable this usually happenes with smaller businesses
what is slaes growth
when the business tries to grow in size to make as many sales as possible
the objective is to become big enough to benefit from economies of scale
what is cash flow
the amount of money available in the business bank account
what is ethics
ensuring the environment and stakeholders are not harmed
what is social business
when a business provides a service to the public