Unit t quiz Flashcards
Pers definition
Process of changing attitudes , beliefs, values or behaviors
How it works (3)
Create problem or dissonance (mental discomfort)
Offer solution that helps listens feel balanced & comforted again
Logos, pathos, ethos
How to motivate listers (maslows hierarchy) 5
Physiological needs (air, water, food)
Safety needs (security, protection)
Social needs (love, relationships)
Self esteem needs (feeling values n important)
Self actualization (reaching full potential)
How to develop skills (4)
Build credibility (seen as trustworthy & knowledgable)
Communicate clearly
Use simple examples
Understand audiences belives & needs
Pers principles into action (4)
Present real problems honestly
Focus on los terneros needs & concerns
Use clase, emotional & logical appeal
Keep audience engaged & easy to accept solution
Cognitive dissonance
Discomfort in brain