Unit t quiz Flashcards

1
Q

Pers definition

A

Process of changing attitudes , beliefs, values or behaviors

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2
Q

How it works (3)

A

Create problem or dissonance (mental discomfort)

Offer solution that helps listens feel balanced & comforted again

Logos, pathos, ethos

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3
Q

How to motivate listers (maslows hierarchy) 5

A

Physiological needs (air, water, food)

Safety needs (security, protection)

Social needs (love, relationships)

Self esteem needs (feeling values n important)

Self actualization (reaching full potential)

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4
Q

How to develop skills (4)

A

Build credibility (seen as trustworthy & knowledgable)

Communicate clearly

Use simple examples

Understand audiences belives & needs

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5
Q

Pers principles into action (4)

A

Present real problems honestly

Focus on los terneros needs & concerns

Use clase, emotional & logical appeal

Keep audience engaged & easy to accept solution

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6
Q

Cognitive dissonance

A

Discomfort in brain

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