Unit Three (Cognition + Memory) Flashcards
Information Processing Theory
- Encoding-forming a memory code from basic sensory info
- Storage-maintaining info in memory over time
- Retrieval-recovering info from memory stores
Inattentional Blindness
Don’t see things because you’re not paying attention
Role of Attention
Involves focusing awareness on a narrowed range of stimuli or events
Eidetic memory
Perfect photographic memory
Sensory Memory
Preserves sensory information in its original form for a fraction of a second
Echoic
Auditory memory
Iconic
Visual memory
Haptic
Tactile memory
Short Term Memory
Limited capacity store that keeps unrehearsed information for about 20-30 seconds
Maintenance Rehearsal
Remembering info indefinitely in STM (by repeating info over and over)
Chunking
Organizing info into smaller, more manageable units
Working Memory
Selects info from sensory memory, provides “mental workspace”, thinking
Phonological Rehearsal Loop
Audio rehearsal takes place here – can hold 2 seconds of auditory info
Acoustic Encoding
Conversion of info to sound patterns in working memory
Visuospatial Sketchpad
Temporary ability to hold and manipulate images in your mind – involves the occipital, and frontal lobes
Central Executive
Handles the info one must consider when making decisions from Sens. Memory and LTM
Elaborative Rehearsal
Incorporating existing knowledge into new information
Structural Encoding
Physical structure of the stimulus (faces, length of word)
Phonemic Encoding
Emphasize what a word sounds like
Semantic Encoding
Emphasizes the meaning of the words
Levels of Processing
The deeper you process info the longer the information is retained
Long Term Memory
Unlimited capacity to hold information over a lengthy period of time
Procedural Memory
Skills or mental directions to complete an action (tend to be the most reliable type of memory)
Declarative Memory
Personal memories, facts, events, may require conscious mental effort