Untitled Deck

Question 1

What is the internet?

Answer 1

A collection of documents connected by hyperlinks

Question 2

What is a hyperlink?

Answer 2

A virtual link from one document on the Web to another, including a URL

Question 3

What does a URL provide?

Answer 3

Information to both browsers and people

Question 4

Define domain in the context of a website.

Answer 4

The main registered name of the website (e.g., example.com)

Question 5

What is a subdomain?

Answer 5

A part of the main domain that acts as a separate section (e.g., blog.example.com)

Question 6

What does TLD stand for?

Answer 6

Top-Level Domain

Question 7

What is CPM?

Answer 7

Cost Per Mille – Cost per 1,000 impressions

Question 8

What is an impression in online advertising?

Answer 8

Each time an ad or webpage is loaded and viewed by a user

Question 9

What is CPC?

Answer 9

Cost Per Click – The cost incurred each time someone clicks on an ad

Question 10

What does CPA stand for?

Answer 10

Cost Per Acquisition

Question 11

What is SEO?

Answer 11

Search Engine Optimization: Optimizing website content to rank higher in organic search results

Question 12

What is SEM?

Answer 12

Search Engine Marketing: Paid advertising on search engines

Question 13

What is affiliate marketing?

Answer 13

A way to make money by promoting another company’s products or services

Question 14

Define unique host visitor.

Answer 14

A distinct visitor counted once from a unique IP address over a period of time

Question 15

What are transaction emails?

Answer 15

Emails received after placing an order, such as confirmation and shipping notices

Question 16

What is the purpose of newsletters?

Answer 16

To provide information and keep customers informed without overt promotions

Question 17

What is the importance of list hygiene in email marketing?

Answer 17

To maintain a clean database and avoid high bounce rates, improving reputation scores

Question 18

What happens if a consumer deletes cookies?

Answer 18

It can affect affiliate tracking, resulting in the affiliate not getting credit for the sale

Question 19

What is a cookie in online advertising?

Answer 19

A small text file stored on a user’s computer that helps identify the user

Question 20

What is a call to action (CTA)?

Answer 20

A phrase written to motivate the reader to take action

Question 21

What does CPA refer to in online advertising?

Answer 21

Cost Per Action – cost incurred when a desired action is achieved

Question 22

Fill in the blank: The main advantage of online advertising is _______.

Answer 22

[Measurability & data gathering, Interactivity]

Question 23

What is the online customer life cycle?

Answer 23

The process from grabbing attention to converting a visitor into a customer

Question 24

What are the 6 qualities of UX?

Answer 24

• Findability
• Accessibility
• Desirability
• Usability
• Credibility
• Usefulness

Question 25

What is the difference between hard bounce and soft bounce?

Answer 25

* Hard bounce: Permanent delivery failure * Soft bounce: Temporary delivery issue

Question 26

What is the role of an affiliate manager?

Answer 26

To oversee affiliate marketing strategies and relationships

Question 27

What is the purpose of cookie periods in affiliate marketing?

Answer 27

To allow affiliates to earn commission if a user buys later within the cookie window

Question 28

True or False: Email marketing is completely measurable.

Answer 28

True

Question 29

What is the definition of user experience (UX)?

Answer 29

All experiences a person has when interacting with a digital tool

Question 30

What is the significance of frequency in email marketing?

Answer 30

Too many emails can annoy recipients, leading to unsubscriptions

Question 31

What are the common methods of affiliate payment?

Answer 31

* CPA (Cost Per Acquisition) * CPC (Cost Per Click) * CPM (Cost Per Mille) * Revenue Share

Question 32

What is the importance of maintaining a strong reputation in email marketing?

Answer 32

It affects email deliverability and overall marketing performance

Question 33

What is online advertising?

Answer 33

Advertising conducted over the internet, measurable and interactive

Question 34

What is the goal of content and social media marketing?

Answer 34

To engage users and drive conversions through various online platforms

Question 35

Fill in the blank: ___________ marketing involves using platforms like Facebook and Instagram.

Answer 35

[Social Media]

Question 36

What is the role of affiliate tracking software?

Answer 36

To monitor clicks, conversions, and commissions for accuracy

Question 37

What does CPA stand for?

Answer 37

Cost Per Action ## Footnote Refers to the cost of acquiring a new customer, where the advertiser pays only when a desired action is achieved.

Question 38

What is the definition of CPC?

Answer 38

Cost Per Click ## Footnote Refers to when an advertiser pays only when their ad is clicked, gaining a visitor to their site.

Question 39

What are impressions in the context of digital advertising?

Answer 39

The number of times a web page or ad is viewed.

Question 40

What does CPM stand for?

Answer 40

Cost per 1000 ad impressions ## Footnote An advertiser pays each time 1000 impressions of their ad are made.

Question 41

Define flat rate in advertising.

Answer 41

A fixed cost per time frame, usually a month.

Question 42

What is a landing page?

Answer 42

The page a user reaches when clicking on a paid or organic search engine listing.

Question 43

What is the primary approach of content marketing?

Answer 43

Pull mechanism rather than a push mechanism.

Question 44

What must brands consider for effective content marketing?

Answer 44

Brand identity and the market they are trying to reach.

Question 45

What is the first step in the Content Marketing Maturity Model?

Answer 45

Stasis: focus on status quo, static, brand centric.

Question 46

In the Content Marketing Maturity Model, what characterizes the Production stage?

Answer 46

Focus on quantity, creating lots of content to improve search engine visibility.

Question 47

What is the focus of the Utility stage in Content Marketing Maturity?

Answer 47

Quality, creating high-value content that encourages sharing.

Question 48

What is emphasized in the Storytelling stage of Content Marketing Maturity?

Answer 48

Experience, focusing on narratives that resonate with people.

Question 49

What does the Monetization stage in Content Marketing Maturity focus on?

Answer 49

Ecosystem, learning to monetize content effectively.

Question 50

What should a content planning approach consider?

Answer 50

Specific audience/sub target in mind.

Question 51

What are the objectives that videos should fall under?

Answer 51

* Entertaining * Education * Inspiration * Convince

Question 52

What is the role of SEO in content marketing?

Answer 52

Surge Engine Optimization.

Question 53

What are some components of SEO?

Answer 53

* Niche keywords * On-page factors * Technical SEO

Question 54

What are the key elements of effective content marketing?

Answer 54

* Target audience * Valuable content * Promotion

Question 55

Fill in the blank: The goal of effective content marketing is to create _______ content.

Answer 55

[engaging]