Updated numbers Flashcards
(91 cards)
1
Q
Google - searches/day
A
4billion
2
Q
Google - annual revenue
A
60 billion
3
Q
Google - annual profit
A
15 billion
4
Q
Google - pages indexed
A
30 trillion
5
Q
Google - CPC
A
$.02 - $10 (Average about $.50)
6
Q
% Ad block
A
5 %
7
Q
Google - # employees
A
50,000
8
Q
Facebook daily active users
A
1 billion
9
Q
Facebook active daily mobile users
A
800M
10
Q
% Facebook active users outside US/Canada
A
80%
11
Q
Facebook as % of internet users
A
80%
12
Q
Average amount of time on Insta + Fbook
A
45 min
13
Q
Facebook searches per day
A
1.5B
14
Q
Twitter monthly active users
A
320M
15
Q
Tweets per day
A
500M
16
Q
% Twitter on mobile
A
80%
17
Q
% Twitter uses outside US
A
80%
18
Q
Android vs Apple in US
A
47 - 47
19
Q
Android vs. Apple World
A
70% Android, 20% Apple
20
Q
Android vs China
A
75% vs 20% Apple
21
Q
US population
A
300M
22
Q
China Population
A
1.2B
23
Q
Europe Population
A
700M
24
Q
India Population
A
1B
25
Latina American Population
600M
26
World Population
7B
27
Average city population
1M
28
NYC population
8M
29
Life expectancy US
80 years
30
Life expectancy world
65-70 years
31
Average people/household
3
32
Size of average 2 bedroom apt.
800sqft
33
Instagram usres
300M
34
Instagram pics/day
40M
35
Instagram - active daily users
75M
36
% of world with smartphones
30%
37
of people in world with smartphones
2B
38
% of US with smartphones
60%
39
% of China with smart phones
45%
40
% of India with smartphones
12%
41
Youtube videos viewed/day
4B
42
Youtube content uploaded/sec
300min
43
Youtube % mobile viewing
50%
44
I photo on a smartphone
2mb showing, 3mb upload ?
45
1 tweet, characters
120
46
1 unicode character
1-1.5 bytes
47
byte
10^0
48
kb
10^3
49
mb
10^6
50
gb
10^9
51
tb
10^12
52
bytes -> bit
8 bits per byte
53
internet users
3 billion
54
% of US with internet
75%
55
% of world with internet
40%
56
Number of people with NORMAL mobile phones
5B
57
Snapchat video views/day
2B
58
Facebook video views/day
3B
59
Snapchat active daily users
100M
60
Snapchats per day
400M
61
Google Ads Split
Google 45 - You 55
62
Google CPM
In 2013, the average cost per thousand (CPM) for YouTube was $7.60 (Thats how much you earned)
63
Lower class US
50%
64
Middle class US
40%
65
Upper class US
10%
66
Skippable ads max length
60 seconds
67
Non-skippable ads length
max of 15 seconds
68
A view of a skippable ads definition
A view will increment at the 30 second mark or when the ad has been watched completely
69
A view of a non-skippable ad
do not increment view count
70
Youtube ad types
skippable, nonskippable, banner, box, in-search
71
Youtube advertiser cost per view
advertisers pay .10 - .30 per view
72
Cheapest --> most expensive youtube ads
in search, banner, box, skippable, nonskippable
73
The more target the youtube ad...
the more expensive
74
Active Small Business Pages
30M
75
% of small business that use facebook in US
41%
76
Organic reach for average fb post on page
2%
77
Small businesses in US
27M
78
Startup metrics for pirates
```
AARRR
Acquisition
Activation
Retention
Referral
Revenue
```
79
AARRR
acquisition, activation, retention, referral and revenue
80
AARRR: Acquisition
Visiting site, not abandoning site (views 2+ pages, stays 10+ seconds, 2+ clicks)
81
AARRR: Activation
Happy 1st visit (views x pages, stays y seconds, clicks)
Emails/Blog signup (leads to reapeat visit)
Acct Signup (includes profiel data)
82
AARRR:Retention
```
Email open, rss view, click through
Repeat visitor (visits 3+ in first 30 days)
```
83
AARRR:Referral
Refer 1+ users who visit site
| Refer 1+ users who activate
84
AARRR:Revenue
USer generates min revenue
| User generates break-even revenue
85
Cost of 1GB space
Standard AWS storage $.03/GB. Google works on such a large scale --> $.01/GB
86
LinkedIn freemium model (no numbers)
Free - normal
| Premium - recruiters/premium packages
87
Linkedin revenue split
1.5 billion total
Premium subs. = 20%
Marketing = 25%
Recruiters = 55%
88
Measuring engagement
```
Number of sessions
sessions length
daily active
weekly actives
Monthly actives
```
89
Smartphones as % of new phone sales
60%
90
% of us with cell phones
90%
91
Metrics for revenue
- average revenue per user (ARPU)
- average revenue per paying user (ARPPU)
- average revenue per daily active user (ARPDAU)
- lifetime value (ltv)
- conversion rate
