Urban and Rural Rebranding Flashcards
(12 cards)
What is Glasgow an example of
Urban rebranding
Why did Glasgow need rebranding
Post industrial decline after the ship building industry closed due to global shift
What did Glasgow do to rebrand
-Boost tourism- more: art galleries, architecture and preservation, museums, building houses, shops, restaurants and developing The Titan Crane as an attraction
-‘The People Make Glasgow’ slogan
-Visit Glasgow brand for tourist information
To what extent has the rebranding of Glasgow been successful
Somewhat
-There is still a low life expectancy- People in Glasgow are 30% more likely to die before 65 than in other post industrial cities eg Manchester
-Still derelict land- in the North 91% of the population live 500m away from derelict land
Why did Kielder Water and Forest Park require rebranding
In Northumberland
It is one of the most remote villages in England
What has been done to rebrand Kielder
-Nature and wildlife led regeneration
-Promoting activities and things to see
What is there to do in Kielder
-Home to 50% of England’s red squirrels
-Outdoor activities like hiking, fishing, archery, mini golf, birdwatching
-Activities appeal to a broad range of people
How many visitors come to Kielder
410,000 in 2016
Why did Bronte Country need rebranding
-Bronte Country, Haworth -Pennine Hills, West Yorkshire, East Lancs -Moorland
-Economic decline
-Over reliance on literary value of area
What was done to rebrand Haworth
-Cultural led regeneration
-Re-fronting shops
-Repairing pathways
-Opening of independent shops and businesses
-Bronte bus route
What is there to do in Haworth for visitors
-Top Withens- inspiration for wuthering heights
-Bronte Parsonage Museum
-Bronte Waterfall
-Shops
-Bronte bus route
How many visitors does Haworth attract
-11.8 million in 2018
-But Bronte Country is likely to be more attractive to people interested in literature
