Uses and gratifications (Bulmler and Katz) Flashcards
(4 cards)
1
Q
Diversion/escapism
A
Audiences consume media texts to escape from their everyday lives
Choose entertaiing texts that allow them to divert thier attention
2
Q
Social interaction
A
Provoke interaction or create a sense of connection with the audience
Spark an immediate reaction and get people talking
3
Q
Personal identity
A
Like to watch/read media texts because they can compare their life experiences with those represented in it
Audience pleasures come from empathising and identifying with characters or content represented in them
4
Q
Surveillance/education
A
Media texts are consumed by audiences when they want to be informed/educated
