UX Design - 1.3 User Personas Flashcards Preview

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Flashcards in UX Design - 1.3 User Personas Deck (10)
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1
Q

Scrum agile project management

A

Scrum is a framework that helps teams work together. Often thought of as an agile project management framework. It describes a set of meetings, tools, and roles that work in concert to help teams structure and manage their work.

2
Q

POV

A

Point of View

3
Q

User personas

A

A representation and way to humanize the goals, pain points, and behaviors of a hypothesized subset of users based on initial interviews and and continuously refined based on actual behaviors when interacting with the product or service.

4
Q

Proto-personas

A

A basic version of a persona that you build to represent a potential customer when there is not the time and/or money to build a true persona.

5
Q

Primary persona

A

The person with the largest impact if there are multiple personas.

6
Q

Predecessors proto-personas

A

Assumptions made on proto-personas that aren’t purely fact that helps the team understand it is purely an assumptions

7
Q

User stories

A

Defines features, functions and solutions from a specific persona’s perspective to move forward with the design and development process.
AS (a persona), I WANT (action), SO THAT(outcome)

8
Q

Job stories

A

Similar to a user story, but focuses on the WHY of the problem or need.
WHEN ____, I WANT TO____, SO I CAN____

9
Q

Problem Statement

A

Helps to focus the project on the problem trying too solve and who it is being solved for. It is hyper-focused, t the point and states the problem. It does NOT outline a solution.
(Proto-persona), NEEDS A WAY TO (need) BECAUSE (insight). WE WILL KNOW THIS TO BE TRUE WHEN WE SEE (qualitative/ quantitative measure)

10
Q

Hypothesis Statement

A

A first attempt at solving the primary problem of the persona.
WE BELIEVE THAT BY [doing this / building this feature / creating this experience] FOR [the name of your proto-persona], WE WILL ACHIEVE [this quantitative / qualitative outcome].