ux-google-research-course Flashcards
What are the 5 elements of the UX Research Process?
- Emphatize
- Define
- Ideate
- Prototype
- Test
What is a pain point? What are the advantages of finding pain points?
Persistent or recurrent problem.
Example: struggling with interacting with a a specific interface.
It helps designers to improve areas that improve the user experience.
What is an user personna?
Fictional, yet realistic, description of a typical or target user of the product. A persona is an archetype instead of an actual living human, but personas should be described as if they were real people.
Must include: needs, concerns, and goals, as well as background information such as age, gender, behaviors, and occupation.
Must not include details not relevant to the design?
https://www.nngroup.com/articles/persona/
What is an user story?
Simple description of features told from the prespective of a personna who desires the new feature.
What is User Need Statement or Problem statement?
Actionable problem statement used to summarize who a particular user is, the user’s need, and why the need is important to that user.
It defines what you want to solve before you move on to generating potential solutions, in order to
1) condense your perspective on the problem, and
2) provide a metric for success to be used throughout the design thinking process.
The purpose of user need statements is to capture what we want to achieve with our design, not how
What is the implicit bias?
Refers to the unsconscience underlying preconceptions and beliefs that may affect our view of the world.
What is a competitive audit?
Competitive evaluations can give your team the benefit of reviewing several sites’ designs, to understand what the competition is doing and what they’re doing well.
Learning from others’ designs can help your team create a better site.
What are the 7 elements of the UX research plan?
- Background
- Goals
- Questions
- KPIs
- Methodology
- Participants
- Script
What should be included in the background section of UX reserach plan?
Describe what is currently known and build the case for the need of the research.
What should be included in the Goals section of UX reserach plan?
Description of what the reseracher plans to achieve with the study.
What are KPI and when should we use them in the UX research process?
KPI or Key Performance Indicators are metrics used to evaluate the progress towards a goal.
What is the conversion rate?
Percentage of users that successfully complete a desired task/action.
What is De-identification and PII?
PII or Personal Indentifiable Information is any information that can be used to identify an user.
De-identification is the pocess of removing any personnal information from a users during the data aquisition process.
What is the drop-off rate?
Drop-off rate is the percentage of people that quit a specific task before completion.
There is a negative correlation between conversion rates and drop-off rates.
What is a insight in UX researcher?
Observation made by researchers that can positively improve the design process by address user needs in a previously unknown way.
What is a NonDisclosure Agreement (NDA)?
A contract that gives one party legal protection from other party from stealing ideas or designs before the product is launched.
What are project stakeholders?
Any person with somesort of decision power over a process.
What is a research study and its implications for UX?
Step by step examination that groups users and their needs, which adds realistic content to the design process.
What is the system usability scale (SUS)? What is the grade?
It’s a 10 item, closed-ended questionnaire componsed of 5 items ordinal likert scale that measures usability of designs. It is very reliable and allows to compare multiple designs.
Although each responses yield a score on a scale of 0 – 100, do not mistake it as a percentage or percentile.
The average SUS score is 68. This simply means that a score of 68 will just put you at 50th percentile.
What is the time on task?
Amount of time that users spent on a specific task.
What is an usability study? How many people are usually included?
Qualitative UXR method that: assesses how easy it is for participants to complete core tasks.
Sample size is usually of about 5-8 people. According to google, reserach has shown that this low number can provide enough information and increase the gorup will have diminished returns.
What is the “user of navigation vs user of search”?
Users interact with websites using different strategies: sometimes they will use the navigation bars, other times they may use directly the search bars.
What are the user error rates?
Parts of the design that make users make errors.
