Video Marketing (ch19) Wk7

Question 1

How many unique users visit youtube each month?

Answer 1

How many unique users visit youtube each month?

Two Billion

Question 2

What’s the percentage of adults in the US that use youtube?

Answer 2

What’s the percentage of adults in the US that use youtube?

3 out of 4 or 74%

Question 3

What percentage of B2B decision makers use youtube to research purchases?

1. 70%
2. 40,9%
3. 74%
4. 51%

Answer 3

What percentage of B2B decision makers use youtube to research purchases?

1. 70%
2. 40,9%
3. 74%
4. 51%

50.9% of B2B decision makers use Youtube to rearch purchases.

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Question 4

True or False?

45% of all videos published in the last year are less than 2 minutes long.

Answer 4

True or False?

45% of all videos published in the last year are less than 2 minutes long.

FALSE

56% of all videos published in the last year are less than 2 minutes long.

Question 5

Name the four most common video types.

Answer 5

Name the four most common video types.

• Explainers
• Product Demos
• How-To’s
• Testimonials

Question 6

___ million users visit Facebook’s video platform each day.

Answer 6

75 million users visit Facebook’s video platform each day.

Question 7

A video is considered a view in Facebook if it runs for at least ___ seconds

Answer 7

A video is considered a view in Facebook if it runs for at least 3 seconds

Question 8

What percentage of Facebook video is watched without sound?

1. 75%
2. 85%
3. 72%
4. 82%

Answer 8

What percentage of Facebook video is watched without sound?

1. 75%
2. 85%
3. 72%
4. 82%

Question 9

What percentage of Instagram users watch and buy a product from a video ad?

1. 75%
2. 85%
3. 72%
4. 82%

Answer 9

What percentage of Instagram users watch and buy a product from a video ad?

1. 75%
2. 85%
3. 72%
4. 82%

Question 10

What is the view rate from LinkedIn video campaigns?

1. 75%
2. 85%
3. 72%
4. 82%

Answer 10

What is the view rate from LinkedIn video campaigns?

1. 75%
2. 85%
3. 72%
4. 82%

Question 11

When marketers include the work “______” in the subject line of an email the following happens:

• open rate increase by 19%
• click through rates increase by 65%
• unsubscribes decrease by 26%

Answer 11

When marketers include the work “video“ in the subject line of an email the following happens:

• open rate increase by 19%
• click through rates increase by 65%
• unsubscribes decrease by 26%

Question 12

When marketers include a video in an email (versus not including a video) click through rates increase ________%

Answer 12

When marketers include a video in an email (versus not including a video) click through rates increase 200 - 300%

Question 13

Video Generally has a ___% increase on Conversion Rates(CVR)

Answer 13

Video Generally has a 100% increase on Conversion Rates(CVR).

Question 14

Some final statistics on video:

• Cisco represents nearly __% of all consumer web traffic will consist of videos by 2020.
• __% of consumers are willing to share videos they like with their friends and peers
• __% of internet users watch videos online

Answer 14

Some final statistics on video:

• Cisco represents nearly 80% of all consumer web traffic will consist of videos by 2020.
• 83% of consumers are willing to share videos they like with their friends and peers
• 85% of internet users watch videos online

Question 15

Video Content Strategy & Implementation Practices

What business goal is a powerful, effective medium for messaging, building trust and establishing credibility?

Answer 15

Communication

Question 16

What business goal lowers barriers to purchasing online, seeing products being used and adding context?

Answer 16

Sales

Question 17

What business goal is acheived by using video to better show product value and promote offline sales transactions

Answer 17

Lead Generation

Question 18

What business goal is acheived by users utilzing video for customer education and self-service

Answer 18

Customer Service

Question 19

What business goal creates interest/engagement for brand offerings?

Answer 19

Promotion

Question 20

Video Content Tips

Most online videos should be 2 minutes or less so it is important to capture attention _______.

Answer 20

Video Content Tips

Most online videos should be 2 minutes or less so it is important to capture attention early.

Question 21

Video Content Tips

True or False?

Shorter is typically better than longer unless educational.

Answer 21

Video Content Tips

TRUE.

Shorter is typically better than longer unless educational.

Question 22

Video Content Tips

True or False?

Video should be a highly produced product when possible.

Answer 22

FALSE.

Keep it casual - not always necessary to have a highly produced product.

Question 23

Fill in the blank.

_______ _______ - content should be on topic and relevant to user interest

Answer 23

Fill in the blank.

Maintain__relevance - content should be on topic and relevant to user interest

Question 24

Onsite Video.

Why would a company want to utilize video onsite instead on a third party side like Youtube?

• Make website _______
• Capture customer/prospect _______.
• Create buzz - _____ distribution
• Disseminate information more ________.
• Build product/service interest with a ______ connection
• ______ conversion/purchase

Answer 24

See Below:

Question 25

What **onsite video best practice** do the following features help with? * Stop, Pause, rewind, volume control, size

Answer 25

**Providing control**

Question 26

What **onsite video best practice** do the following features help with? * Consider using text * Muisc and images to support video

Answer 26

**Context**

Question 27

What **onsite video best practice** do the following features help with? * Display video topic summary * Duration, * Thumbnail preview

Answer 27

**Highlights**

Question 28

What **onsite video best practice** does links and social bookmarks assist with?

Answer 28

**Ease of Dissemination** - Make it easy to share the video with other users (e.g links and social bookmarks)

Question 29

Google is all about providing **highly relevant search results** to consumers. What video platform did google purchase in 2006?

Answer 29

**YouTube!!!**

Question 30

Name 6 Video Search Engine Optimization (VSEO) Marketer Driven Components: * * * * *

Answer 30

See Below:

Question 31

Name 7 Video Search Engine Optimization (VSEO) Consumer Driven Components: * * * * * *

Answer 31

See Below:

Question 32

When using Video on Face you should consider the following: * Set __________ (content) * Keep it \_\_\_\_\_. * Hyper optimize the first ____ seconds. * Select your _______ wisely * Include \_\_\_\_\_.

Answer 32

See Below:

Question 33

What are the following Video Attributes used for by marketers?

Answer 33

See Below:

Question 34

**Video Promotion** Define the Media Type: Traditional advertising-print, television, radio, display, direct mail, paid search, retail/channel

Answer 34

**Video Promotion** **PAID MEDIA**

Question 35

Video Promotion Define the Media Type: Customers - Corporate web site, campaign microsite, blog, brand community, Facebook fan page, mobile, etc.

Answer 35

Video Promotion ## Footnote **OWNED MEDIA**

Question 36

Video Promotion Define the Media Type: Super Fans - Referral, Facebook, comments, Twitter (@mentions, @replies), Vine, Blogs, forums, review sites

Answer 36

Video Promotion ## Footnote **EARNED MEDIA**

Question 37

Video Promotion What kind of youtube ad is this? Hint: It appears above the organic results and has a yellow ad icon associated with them.

Answer 37

**An "In-Search Ad".**

Question 38

Video Promotion What kind of youtube ad is this? Hint: These are thumbnail image ads that appear in the upper right corner of the search and watch pages.

Answer 38

**"Discovery" ads**

Question 39

Video Promotion What kind of youtube ad is this? Hint: These ads appear at the start of or during regular youTube videos.

Answer 39

**Video ads**

Question 40

**True or False?** Youtube video ads can be skipped after the first 5 seconds in which case the full video can be 60 seconds long

Answer 40

TRUE. The ads can be skipped after the first 5 seconds in which case the full video can be 60 seconds long

Question 41

True or False? Youtube video ads can be skipped after the first 5 seconds in which case the full video can be 30 seconds long

Answer 41

**FALSE** Youtube video ads can be non-skippable after the first 5 seconds in which case the full video can be 30 seconds long

Question 42

Video Promotions: What kind of YouTube ad appears as a pop-up displayed across the bottom 20% of the video window, so it’s not as intrusive as other larger pop-ups

Answer 42

**An Overlay ad**

Question 43

True or False: Overlay add can appear on desktop and mobile platforms.

Answer 43

**FALSE** YouTube Overlay ads are ads that are only available on YouTube's desktop platform.

Question 44

Video Promotions: What kind of YouTube ad is this? Non-skippable video ads up to 6 seconds that must be watched in the video player before the main video can be viewed. Availability: both desktop and mobile.

Answer 44

**Bumper Ads**

Question 45

Video Promotions What kind of YouTube ad is this? Various sized-cards (2mb max) that display promotional content that may be relevant to the feature video, such as products featured in the video. Viewers will only see a teaser for a few seconds (however long the creator designates), or they can click the icon in the top-right corner of the video to view more. Availability: both desktop and mobile.

Answer 45

Sponsored Cards

Question 46

Fill in the Earned Video Promotion Optimization Checklist based on the descriptions below.

Answer 46

See Below: