Videos: Behavior Myths and Skillpower/Willpower-Key points Flashcards by Kengii Lee

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Behavior Myth #1

Education will change behavior
Making information tangible, personalized and interaction
Frame LOSS not gain can make a difference
Consider the audience

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Behavior Myth #2

You need change attitudes to change behavior
Set behavioral expectations
Understand underlying values-frugality-conserving
Video ex: Cue by the lights

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Behavior Myth #3

People know what motivates them to take action
We do not know
Social norms - a great motivates them to take action
Modeling- model the behavior

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Videos: Behavior Myths and Skillpower/Willpower-Key points Flashcards

(3 cards)