Vis Com Flashcards
(39 cards)
Design Elements
(FaT CaT PeLTS)
Form
Type
Colour
Tone
Point
Line
Texture
Shape
Design Principles
(CoPs ❤ BiG CHiPS)
Cropping
Proportion
Balance
Figure-Ground
Contrast
Hierarchy
Pattern
Scale
3D drawings
Paraline drawing- Isometric and Planometric
Perspective Drawing- 2 point perspective and 1 point perspective
Draw 2d orthogonal drawing + symbol what is its measurements
check = 8mm and 16mm circle
3 types of Drawing
- Observational Drawing
- Visualisation
3.Presentation
Purposes (DIG A PIT)
- Depict - Illustration
- Inform - Brochure
- Guide - Map
- Advertise - Magazine ad
- Promote - Musical Festival poster
- Identify - logo
- Teach - Ikea instruction booklet
Media
= apply
e.g Paint, Ink, Digital Application (photoshop), pencil
Digital Application - vector based = illustrator raster based = photoshop
Methods
= using the
e.g painting, printing, digital image manipulation, drawing
Materials
e.g Canvas, Paper, Screen, Card
What type of ruler for isometric and planometric drawings
Iso= 30 Plano=45
Research- BRIEF
1- Research= info is collected for inspo, investigation and analysis
2- Generation of ideas= Application of research, info, and inspo when creating design ideas
3- Development of Concepts= Selection of ideas and development of 2D and 3D visual communications
4- Refinement= Modification and Change in response to feedback and evaluation against brief
5- Resolution of Presentations= Presentation of visual communication that satisfy brief
BRIEF=MIDDLE BIT
Client needs
Purpose
Target audience
Context
Constraints
The purpose of Research is to
Gather imagery for you to use to support you
Spark new ideas
Spark some creativity
Allow you to think about new things and different options
Presentation Styles
-poster
-brochure
-logo
-website
-packaging design
ISOMETRIC DRAWING conventions
30 degree-depth lines
Viewed from an angle
vertical lines stay vertical
circles become elipses
PLANOMETRIC DRAWING- conventions
Lines recede at 45 degrees
Vertical lines stay vertical
Circles on top on plan stay circles
Viewed from edge/corner
1 point perspective
Viewed from a flat side
Horizontal and depth lines converge at the single vanishing point which is on the horizon line
Verticals stay vertical
Circles will be seen as ellipses- must be freehand
2 point Perspective
Viewed from a corner/edge
Horizontal and depth lines converge at the vanishing point which are on the horizon line
Verticals stay vertical
Circles will be ellipses- freehand
Line Conventions
Visible lines (Thick Continuous)
Hidden Lines(Thick Dashed)
Centre Lines (Thin Chain)
Title and Dimension lines (thin continuous)
Line conventions- Priority of lines + Visible or hidden
1.Visible (or object) = lines are always shown in preference to hidden lines or center lines
2. Hidden Lines= lines take precedence over center lines
Priority of Lines
1. See lines
2. Hidden lines
3. Centre lines
3 design fields
Communication design - visual information for communication purposes
Industrial design- objects and predicts
Environmental design- built or constructed environment
Examples of considerations and constraints
Cost
Time
Location
Restriction on colour or type
Restrictions on imagery that must be included
Context in VCD
The physical location of a visual communication
5 characteristics of a TARGET AUDIENCE
gender
location
age
demographic
interests and lifestyle
kerning
kerning is the adjustment of space between adjacent type characters to optimize their appearance
