viscom Flashcards
exams
what are materials?
what surface its on eg screen, paper
example of media?
manual = pencil, paint
digital = apps, illustration, web, animation
example of methods?
drawing, collage, printing, photography, model-making, digital
what are development drawings?
schematic diagrams, story boards, mock-ups, illustrations
what is a prototype?
a constructed diagram to test design ideas
shows client the look and feel of the product
what are the 7 purposes of design?
advertise, promote, depict, teach, inform, guide, identify
what is example of advertise?
has financial gain: logo, signage, packaging
what is example of promote?
no financial gain: signage, posters, packaging, logo
what are the 7 gestalt principles?
FFPCCCS proximity, continuity, similarity, closure, common fate, figure ground, focal point
what does proximity create?
grouping things together creates one distinct entity for the viewer
what does figure ground create?
creates contrast attracting the viewers attention
what does focal point create?
creates a dominant element using contrast to standout.
how to analyse?
WWE what, why/how, what effect
what needs to be said in analysis?
purpose, context, audience, client, design elements and principles, methods/materials/media, environmental/economical
what is aesthetics?
the visual look of the design, style, mood, feeling
what is function?
what the design does, intended purpose
what are the purposes
advertise, promote, depict, teach, inform, guide, identify
what is context?
WHERE and when and when the design appears.
what is audience?
WHO the design impacts
what is methods?
what the designer does to produce design, the process used.
what is media?
what was used to create the design, digital/non-digital
what is materials?
surface its on
what is visual language?
used to create aesthetic appeal, serves functiuonal purpose, includes Ds and Ps, methods/media/materials
what are the MMMs
materials, methods, media
