Visual Art

Question 1

7 elements of art are?

Answer 1

Line
Shape
Colour
Form
Texture
Perspective
Tonal value

Question 2

Types of line

Answer 2

Mechanical
Organic
Arabesque

Question 3

Types of shape

Answer 3

Organic
mechanical

Question 4

Types of colours

Answer 4

Primary:red,yellow and blue
Secondary:Purple,orange and green
Tertiary: red Purple and red brown

Question 5

Types of form

Answer 5

Mechanical and organic

Question 6

Types of texture

Answer 6

Visual texture(see)
Tactile texture (feel)

Question 7

Types of perspective

Answer 7

Linear and atmospheric

Question 8

Tonal value

Answer 8

Variation of dark and light of a specific colour
Hue - the name if a colour eg light blue
Tint we add white to gradually light colours
Shade we add black to gradually darken colours

Question 9

Art analysis
1. Artwork ID

Answer 9

Artist
Title
Country
Time period
Art movement
Museum
Size

Question 10

2. Art discipline

Answer 10

Sculpting
Painting
Printing
Drawing
Architecture
Design
Etc.

Question 11

3. Art technique

Answer 11

Dabbing
Stippling
Chiselling
Carving
Hatching
Impasto
Etc.

Question 12

4. Art medium

Answer 12

Pencil
Waterpaint
Oil paint
Wood
Marble
Ink

Question 13

5. Subject matter

Answer 13

Describe shortly in 2-3 sentences
Landscape
Portrait
Number of figures
Still life
Figure study

Question 14

6. Meaning of the work

Answer 14

Message/ Function
Political
Social
Etc.

Question 15

Analysis of artwork
7.

Answer 15

Analyse artwork according to the 7 elements of art

Question 16

Function of advertisement

Answer 16

•memorable
•give clear information
•short simple and eye catching
•demand created
•appeal
•Desire
•Lust
•Envy
•Guilt

Question 17

Principals of advertising

Answer 17

•mock your competition, do not undermine your competition
•No plagiarism,copyright,intellectual property
•false advertising:information must be correct
•costs as low as possible
•directed to correct target market
•quality product
• No prejudice

Question 18

Advertising functions do

Answer 18

•Make it eye catching
•Remember the product/service
•Give clear information about the product
•low costs
•appeal and demans

Question 19

Advertising principals DON’T

Answer 19

•openly mock your opposition
•copyright/plagiarism/intellectual property
•not be prejudice or bias
•incorrect target market
•false advertise
•Information must be as accurate as possible (T and Cs)

Question 20

7 sins of advertising

Answer 20

Greed Mugg and bean big slices
Lust
Temptation
Sloth- lazy
Fear - life insurance
Envy
Guilt protect you family from germs

Question 21

Target market

Answer 21

Money/class >high,middle,working,low
Gender > male/female
Education
Age groups

Question 22

Font theory 7s’s

Answer 22

Size
Shape
Spelling
Spacing
Style
Shading
Slant

Question 23

Attention

Answer 23

Something is used to grab your attention

Question 24

Interest

Answer 24

Details provided to keep you interested

Question 25

Desire

Answer 25

Something is used to make you desire the product eg sense of belonging (emotion is being used)

Question 26

Action

Answer 26

Something is done to urge you to act quickly eg time limit,sale,manipulation

Question 27

Different advertising mediums

Answer 27

Business cards Bill boards Window art Slogan Flyers Business letter heads

Question 28

The golden ratio

Answer 28

The ratio of whole line A to line B Is the same as The ratio of segment B to segment C

Question 29

Name 4 differences between a soap opera and a drama

Answer 29

Soap opera has 30 min episodes Drama has 40-45 min episodes Telecasted every day except weekend Telecasted once a week Shot indoors on builts sets Shot outdoors Has a very slow pace Has a faster pace Takes 1 day to shoot an episode Takes 6-7 day to shoot an episode