visual design

Question 1

design ELEMENTS

Answer 1

1) point
2) shape
3) line
4) form
5) color
6) value
7) texture
8) space

Question 2

point

Answer 2

• most basic element
• position, no dimension
• description = coordinates on grid
• use = locate location

Question 3

shape types

Answer 3

• geometric
• mechanical
• organic

Question 4

line uses

Answer 4

• define boundaries
• indicate volume
• create perpective and depth
• create textures and patterns
• suggest movement
• imply emotion

Question 5

line types

Answer 5

• vertical
• horizontal
• diagonal
• curved

Question 6

vertical lines represent ..

Answer 6

dignity, formality, stability and strength

Question 7

horizontal lines represent ..

Answer 7

calm, peace, and relaxation

Question 8

diagonal lines represent ..

Answer 8

action, activity, excitement and movement

Question 9

curved lines represent ..

Answer 9

freedom, natural, appearance of softness, soothing feeling/mood

Question 10

color

Answer 10

• immediate effect
• hue
• value
• saturation
• temperature

Question 11

cool tones

Answer 11

blues
purples
greens

Question 12

warm tones

Answer 12

reds
oranges
yellows

Question 13

form

Answer 13

• 3D volume / solid

- implied by value

Question 14

space

Answer 14

• open areas, spaces between images, imply depth (positive and negative space)
• evident in images w depth (open/uncluttered , cramped/busy)

Question 15

value

Answer 15

• relative lightness/ darkness of a color, object, or shape

- creates 3D shape illusion on 2D surface

Question 16

texture

Answer 16

surface look or feel

Question 17

texture types

Answer 17

smooth and rough

Question 18

design PRINCIPLES

Answer 18

1) balance
2) proportion
3) rhythm
4) emphasis
5) unity
6) contrast
7) economy

Question 19

balance

Answer 19

• visual/physical

- distribution of elements in design

Question 20

balance types

Answer 20

symmetrical
asymmetrical
radial

Question 21

symmetrical balance

Answer 21

formal, identical

Question 22

asymmetrical balance

Answer 22

informal, not identical, balanced weight

Question 23

radial balance

Answer 23

components of design are distributed in a circular pattern around center point

Question 24

emphasis

Answer 24

• draw attention to 1 area

- focal point

Question 25

emphasis is achieved through ..

Answer 25

``` size placement shape contrast use of lines ```

Question 26

contrast

Answer 26

- emphasizes design | - degree of relative difference between elements

Question 27

proportion

Answer 27

- comparative relationship between elements with respect to size - scale (proportion/size of element in relation to others)

Question 28

unity

Answer 28

- consistent use of design elements

Question 29

rythm definition

Answer 29

repeated use of line shape color texture and pattern

Question 30

rythm types

Answer 30

- regular - random - gradated - graduated

Question 31

regular rhythm

Answer 31

element repeated at same repetition or interval

Question 32

random rhythm

Answer 32

repetition of element is random

Question 33

gradated rhythm

Answer 33

identical repetition of element except 1 detail increases or decreases gradually

Question 34

graduated rhythm

Answer 34

repetition of elements get closer or farther apart

Question 35

economy

Answer 35

- bare minimum use - remove extraneous elements - simplicity = beauty - less = more