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ADV 4102 > Visual Identity > Flashcards

Visual Identity Flashcards

1
Q

It is any feature such as but not limited to name, symbol, and design ingrained with distinctive values to create a character and personality for an entity.

A

Brand

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2
Q

It seeks emotional connection to the consumer by building a long-lasting relationship ensuring the brand’s priority

A

Brand

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3
Q

In ancient Egypt, pharaohs left their signature through ____________ writing on temples and tombs

A

hieroglyphic

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4
Q

Branding can be traced back to about 9000 years ago through _________.

A

pottery

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4
Q

Ancient Norse stamp their animals with __________ which is still a common practice at present by cowboys.

A

hot iron

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5
Q

Italian researchers have discovered evidences of pottery workshop in a citty called, ________, now called _________.

A

Mutina, Modena

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6
Q

A major pottery center in central-northern Italy where ancient roman sites were filled with pottery scraps such as vases, bottles, bricks, and oil lamps.

A

Mutina, Modena

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7
Q

They were an abundant product in Roman times and were mass-produced and sold on the market.

A

Firmalampen or factory lamps

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8
Q

This brand was considered as the being the most recognizable of all pottery brands, was copied throughout being an early example or brand piracy.

A

Fortis

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9
Q

It is the process used to create differentiation, build awareness, attract customers and build their loyalty.

A

Branding

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10
Q

A systematic approach to develop an identity through research, strategic thinking, design skills, and project management.

A

Branding Process

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11
Q

This process can be followed in its hierarchy regardless of the client’s nature and engagement complexity:

A
  1. Research
  2. Brand Strategy
  3. Identity Design
  4. Brand Touchpoints
  5. Managing Assets
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12
Q

When to start the process?

A
  1. New Company
  2. New Product
  3. Name Change
  4. Revitalize a Brand
  5. Create an Integrated System
  6. Companies Merge
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13
Q

These are the symbolic elements that represents the brand.

A

Brand Identity

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14
Q

It refers only to the visual elements that represents the brand.

A

Visual Identity

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15
Q

It is part of brand identity that refers only to the visual elements that communicates to the target audience with visible medium through cohesion, consistency and visual strategies that work together to differentiate the brand and makes it identifiable and recognizable.

A

Visual Identity

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16
Q

It focuses on visual elements; it serves as the face of the brand and creates the physicality that makes it tangible.

A

Visual Identity

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17
Q

It is the hierarchy of different brands nested in a parent company.

A

Brand Architecture

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18
Q

It acts as the core concept for the branding where it becomes central for strategy and communications to align.

A

Big Idea

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19
Q

It is centralized to a solid, single parent brand, customers make decision based on their loyalty to the parent brand.

A

Monolithic

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20
Q

Examples of Monolithic

A
  1. Google - Google Maps
  2. FedEx Express - FedEx Office
  3. GE - GE Healthcare
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21
Q

It is defined by the marketing synergy between the parent brand and the product or division.

A

Endorsed

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22
Q

The product or division in itself already has its clearly defined market presence aside from its parent.

A

Endorsed

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23
Q

Examples of Endrosed

A
  1. iPad - Apple
  2. Polo - Ralph Lauren
  3. Oreo - Nabisco
  4. Navy Seals - U.S Navy
  5. Nestle - Nido, Bear Brand
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24
Parent brands and sub-brands have independent persona characterized by a portfolio of well-known sub-brands.
Pluralistic
25
Examples of Pluralistic
1. Tang (Mondelez) 2. Hellman's Mayonnaise (Unilever) 3. Tide (P&G)
26
A graphical sign that represents the values and personality of a brand.
Logo
27
Historically, these were engraved to coins, flags, coats of arms and hallmarks found on precious metals. It serves as a record of a person or object's origin emphasizing its value through association with a prestigious family, place, or maker.
Logo
28
Who was the first brand to have registered their log?
Bass Brewery
29
A specific set of letter or glyphs that forms the name or acronym of an entity that serves as a logo or part of a logo.
Logotype
30
What are the qualities of a logo?
1. Simple 2. Memorable 3. Versatile 4. Timeless 5. Relevant
30
A symbol or icon that represents the brand that serves as a logo or part of logo.
Logomark
31
Logos that uses symbol or icon meaningful to a brand as its identifier. It only relies with the logomark and may express the idea of a brand metaphorically.
Pictorial Mark
32
It is best used when the brand is already recognizable thus forgoing the need to include the brand name or logotype.
Pictorial Mark
33
A glyph or a letter serves as a logo.
Letterform
34
It represents the idea of the brand but not in a literal and figurative expression.
Abstract Mark
34
Logo can also be expressed only with logotype. These logos that shows the brand identity only with typography by spelling out the name or acronym of a brand.
Wordmark
35
The logo is expressed in a vague and subjective shape that doesn't form a recognizable figure but instead, they depict an idea.
Abstract Mark
36
These are also known as badge logo.
Emblem
37
These are best used for traditional look that makes the brand feel timeless.
Emblem
37
It combines typography and imagery enclosed in a shape to form a single logo.
Emblem
38
These are very versatile type logo since they can have numerous variations that can be used through different purposes but can still be cohesive.
Combination Mark
38
It is a type of logo that combines imagery with logotype.
Combination Mark
39
These are best used when a logo or an entity is still young or is not recognizable enough is the presence of logotype makes the brand name creates brand recall.
Combination Mark
40
It serves as the main logo that contains the complete idea with all of the elements of the logo design.
Primary Logo
41
It usually contains both logotype and logomark and is the basis where other logo variation stems from.
Primary Logo
41
It helps in making your brand identifiable and establishes brand recognition as they contain the complete idea of the brand.
Primary Logo
42
It is an alternative when a vertical or horizontal space cannot accommodate a primary logo that is designed to be vertical or horizontal.
Stacked Logo
43
It reorients the placement of the logomark and logotype depending on the orientation of the primary logo.
Stacked logo
44
This type of logo compresses the primary logo to make it fit to a smaller and more condensed format.
Submark
45
This type of logo highlights the most essential part of your brand, the brand name.
Wordmark
45
It is used to convey the brand personality according to the letterforms such that different type classification denotes different mood or the construction of letterforms such as geometric, curved or freehand evokes different emotions.
Typography
45
This type of logo can create a faster identification of the brand through capitalizing on its familiarity without explicitly saying the brand name.
Logomark
46
It is an important element in visual identity as it conveys the brand personality through typefaces.
Typography
46
It is a construction guide used to create perfect geometry in logo design.
Logo Grid
46
It is an empty area defined on all sides of a logo. This ensures that the logo is not obstructed, and the entire logo is visible.
Clear Space
47
These typefaces are good for tight kerning than serifs.
San serif
47
These typefaces numerals are more legible.
San serif
47
These typefaces have a historical and traditional appeal.
Serif typefaces
48
These typefaces are effective for emphasis as they have minimal contrast
San serif
49
These typefaces look classical and traditional.
Formal Scripts
50
These typefaces look fun and playful.
Casual Scripts
51
These typefaces look natural and organic.
Calligraphic Scripts
52
It is a visual element that is used in visual identity and branding to associate a brand with making it an identifier and key differentiator for a brand.
Color
53
Color Hierarchy
1. Dominant 2. Sub-dominant 3. Accent
54
Beige
Skin; Calm; Sensual; Approachability
55
Peach
Fruits; Feminine; Gentle; Sensual; Youthfulness
56
Pink
Feminine; Fragile; Calm; Soothing
57
Sky
masculine; babies; tranquility; serenity
58
mint
ice; cool; clean; fresh; growth
59
safety; vivid; confident; inspiring; focused; motivation; creativity; loudness energizes the viewer, grab their attention or adds psychedelic touch
lime
60
peace; honest; simplicity; purity used as a highlight and a neutral background for other colors
white
61
sun; light; joyful; energy; humorous; extroverted; originality; used to attract attention and brighten a palette
yellow
62
passionate; stimulating; violence; life; love increases appetite and metabolism
red
63
nature; villains; poison; illness; environmental awareness and health
green
64
It serves as a rulebook of a visual identity and it specifies the correct logo and variations, the exact shade of colors, the specific font and weight and the right design elements.
Style Guide
65
It is used as a guide to any future designer of the brand in order to help them maintain consistency with any touchpoint being developed through the use of exact elements stated.
Style Guide
66
Objectives of a Style Guide
1. Consistency 2. Clarity 3. Flexibility
67
These are the specific set of people your brand is trying to communicate to.
Target Market
68
It defines how a brand communicates and express itself. It identifies the traits, behavior, mood and characteristics of a brand in order for their target market to personify the entity through visual cues, communications and marketing.
Brand Personality
69
It builds emotional connection and relatability with the target market thus building their trust.
Brand Personality
70
It acts as the core concept for the branding where it becomes central for elements of visual identity to align.
Big Idea
70
It refers to the parts of design or illustration that serves as supporting or decorative elements in a design.
Design elements
71
These colors are for screen use.
RGB
71
These colors are for print
CMYK
72

ADV 4102 (2 decks)

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