Visual Information & Media Flashcards
(31 cards)
BRINGS TOGETHER A COMPOSITION WITH
SIMILAR UNITS
Harmony
elements of visual media
line, shape, value, texture, color, form
sources of information in the form of visual representations.
Visual Media
CONSISTENCYOF
MARGINS, TYPEFACE, TYPESTYLE, AND
COLORS IS
NECESSARY,
ESPECIALLY IN SLIDE PRESENTATIONS OR DOCUMENTS THAT ARE MORE THAN ONE PAGE.
Consistency
movement is suggested through repeating organic shapes or through irregular repetition of repeating elements
Flowing rhythm
Types of Visual Media
photography, screenshot, video, infographics, meme, data visualization, visual note-taking & comic strip/cartoon
Figure having volume and thickness; illusion of a 3d object; can be viewed from many angles
Form
Determined by its Hue, intensity and value; used for emphasis or may elicit emotions from viewers
Color
use this to define an object’s surface.
Texture
VISUAL EQUALITY IN SHAPE, FORM, VALUE, COLOR, ETC.
CAN BE SYMMETRICAL AND EVENLY
BALANCED, OR ASYMMETRICAL AND UNEVENLY BALANCED
Balance
Determined by its Hue, intensity and value; used for emphasis or may elicit emotions from viewers
Color
a sequence is created in which the elements are changed slightly every time they are repeated
Progressive rhythm
Way a surface feels or is perceived to feel; illusion of the surfaces, peaks and valleys, resulting to feeling the smoothness and roughness of the object
Texture
A GEOMETRIC OR
ORGANIC AREA THAT
STANDS OUT FROM THE
SPACE NEXT TO OR
AROUND IT , OR
BECAUSE OF
DIFFERENCES IN VALUE ,
COLOR , OR TEXTUR E
Shape
DESCRIBES A SHAPE OR
OUTLINE
CREATE TEXTURE AND
CAN BE THICK OR THIN
MAY BE ACTUAL ,
IMPLIED, VERTICAL ,
HORIZONTAL ,
DIAGONAL , OR
CONTOUR L INES
Line
use these to
create divisions, textures and shapes.
line
use this to set the theme/tone and attract
attention.
Color
REFERS TO THE ARRANGEMENT OF
OPPOSITE ELEMENTS AND EFFECTS.
SHOWS THE DIFFERENCE BETWEEN SHAPES AND
CAN BE USED AS A BACKGROUND TO BRING OBJECTS OUT AND
FORWARD IN A DESIGN. CAN ALSO BE USED TO CREATE AN AREA OF EMPHASIS
Contrast
use lines, different colors, etc. to create
enclosed/self-contained areas.
shapes
Visual design principles (CoCeBaContHa, RhyDiMoPerDo)
Consistency, center of interest, balance, contrast, harmony, rhythm, directional movement, perspective, dominance
Purposes of Visual Media
Gain attention, create meaning
use this to set the relationship between lightness
and darkness, typically through a light source to create
shadows and highlights.
Value
These can be
abstractions, analogues, rough illustrations, or
digital reproductions of the objects.
Visual Media
RHYTHM IS A PRINCIPLE
OF DESIGN THAT
SUGGESTS MOVEMENT OR ACTION.
IT CREATES A VISUAL TEMPO IN ARTWORKS AND PROVIDES A PATH FOR
THE VIEWER’S EYE TO FOLLOW.
Rhythm
