Visual Language - Elements, Principles, Aesthetics Flashcards
What does visual language refer to?
The communication of ideas, concepts, emotions, and information using visual means.
What are the components of visual language?
- Design elements and principles (including Gestalt principles of visual perception)
- Methods, media, materials
- Aesthetic considerations
What does the term ‘environments’ imply in visual communication?
A form of communication that visually communicates ideas rather than by written or spoken words.
List some elements that can be included in environments.
- A colour palette
- Material selection
- Functionality specification
- Scale/proportion specification
What are some key aspects of UX design?
- Colour palette
- Typographic hierarchy
- Specific style of grid used to lay out a page or website
- Specific style of image or illustration
- Use of specific words or visuals
- Consistency
How do aesthetics influence architectural design?
They influence how buildings are perceived, experienced, and integrated into their surroundings.
What role does form and shape play in architectural aesthetics?
Aesthetics guide the selection of a building’s form and shape, considering interaction with the environment.
Why is proportion and scale important in architecture?
Balanced proportions create a sense of order and elegance; deliberate scale changes emphasize features.
How do materials and texture affect architectural aesthetics?
The choice of materials and their textures influences aesthetics, considering colour, pattern, and finish.
What is the significance of colour in architectural design?
Colour conveys emotions and messages; warm colours evoke coziness, cool colours suggest tranquility.
How do light and shadow contribute to architectural aesthetics?
They enhance aesthetics through dynamic lighting effects created by designing openings.
What is the relationship between balance and symmetry in architecture?
They create visual harmony; buildings may have symmetrical facades or balanced compositions.
What does contextual integration mean in architectural aesthetics?
It refers to how a building fits within its context, harmonizing with surroundings and respecting traditions.
What cultural significance can aesthetics convey in architecture?
Architectural elements may carry cultural significance or represent the values of a building.
How do innovation and creativity relate to architectural aesthetics?
They involve embracing innovative design concepts that challenge conventional aesthetics.
In what ways do aesthetics impact user experience in a building?
Interior aesthetics enhance comfort, productivity, and well-being.
What are the design elements?
- Colour
- Shape
- Line
- Tone
- Texture
- Form
- Point
- Type
What is the acronym for design elements?
SLPCFTTT
What are the design principles?
- Balance
- Contrast
- Figure-ground
- Cropping
- Scale
- Hierarchy
- Proportion
- Pattern
What is the acronym for design principles?
BSFCCPPH
What are the Gestalt principles of visual perception?
- Proximity
- Continuity
- Similarity
- Closure
- Common-fate
- Figure-ground
- Focal point
What is the acronym for Gestalt principles of visual perception?
CCCFFPS
