Visual Technique

Question 1

Gaze

Answer 1

Demand and Offer

Question 2

Reading pathways

Answer 2

The path moves from the most salient to the
least salient elements

Question 3

Vector

Answer 3

A line that leads your eye from one element to another

Question 4

Framing

Answer 4

Arrangement and positioning of objects - make objects connected or disconnected from each other

Question 5

Camera related

Answer 5

Perspective
Central positioning
Angles
Distance

Question 6

Modality/Credibility

Answer 6

Graphics or images that are
animated and not realistic have low
modality and credibility for the
audience

Question 7

Colour - Hue - Saturation

Answer 7

Colour is an element strongly tied
to our emotions
Hue refers to the particular colour
chosen
Saturation refers to the brightness,
boldness, or transparency of a
colour

Question 8

Elements of Art

Answer 8

Line
Shape
Space
Rule of thirds

Question 9

Directionality

Answer 9

The directions that objects face in a visual text have different connotations and meanings

Question 10

Symbols/symbolism

Answer 10

Symbols are used in images to
represent ideas or concepts